|Received:||11/7/2006 9:58:34 AM|
|Organization:||New Mexico Dept. of Health|
|Agency:||Federal Trade Commission|
Comments:Alcohol advertising targeted toward underage users is prolific- especially on cable television. Some sort of regulatory oversight should be exercised by the various agencies responsible, especially the FTC. In addition, alcohol product placement in movies also appears to be unfettered and respective regulatory agencies should intervene here as well to insure that our children and youth are not overexposed to alcohol advertising. Lastly, portrayal of the "good life" (fast cars, pretty women, handsome guys, higher earnings lifestyles, thin actors, being popular, etc.) provide a very jaded impression of what happens when you drink alcohol. In most cases, frequent consumption leads to the opposite (obesity, gravitation to lower SE charecteristics, low academic acheivement, youth violence, addiction, and other diseases that are alcohol-related. It's hard enough to be a parent in this day and age without the added overexposure of alcohol ads on the television, radio, billboards, the internet, magazines, sporting events/arenas, and community celebrations targeted directly at our children and youth.