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<tr><td><b>Comment Number: </b></td><td>526363-00009</td></tr>

<tr><td><b>Received: </b></td><td>11/6/2006 10:40:08 AM</td></tr>

<tr><td><b>Organization: </b></td><td>Partners for Clean Air</td></tr>

<tr><td><b>Commenter: </b></td><td>Judith Coykendall</td></tr>

<tr><td><b>State: </b></td><td>MA</td></tr>

<tr><td><b>Agency: </b></td><td>Federal Trade Commission</td></tr>

<tr><td><b>Rule: </b></td><td>Alcohol Reports</td></tr>

<tr><td>No Attachments</td></tr></Table>

<hr><P><b>Comments:</b></p>To:  The FTC (public comments on alcohol industry marketing practices).

Please strengthen the report on alcohol marketing targeting kids.  I urge the FTC to  collect and report information on brand and company specific advertising expenditures.  It is imperative that the FTC require audience composition to be reported on the basis of the total audience 12 to 20 and the total audience 21 and above.  

In addition, the FTC should at least report separately on Spanish language ads in all categories since those ads can be clearly aimed at the Latino population.  

The 12 to 20 year old segment of the underage population is at the greatest risk for underage drinking as well as exposure to alcohol ads.  The FTC must insure that the alcolhol industry must not violate its own guidelines not to expose kids to slick, youth-targeting marketing on TV, in magazines, and at sports events as well as T-Shirts, hats, and other advertising paraphenalia.  

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