Submission Number: 00065
Received: 4/25/2011 2:52:49 PM
Commenter: Adelia Rocha
Organization: The Dorchester Substance Abuse Coalition
Agency: Federal Trade Commission
Initiative: Alcohol Reports: Project No. P114503
Attachments: No Attachments
The Dorchester Substance Abuse Coalition's mission is to engage all sectors of the community to prevent substance abuse, reduce harm and promote healthy choices among Dorchester residents through a variety of prevention, education, advocacy, policy, intervention and treatment efforts. We seek to create a healthy environment for our young people to grow and flourish.
The Dorchester city, is an urban city, with a large population of youth who are predominantly considered “minority” of color. Many of our Dorchester youth are constantly exposed to Alcohol Advertisement on the T-, big billboards that are place high up throughout the community, massive television commercials in between major sporting events, liquor and package store vendors’ poster ads at a "child's eye level" provided by alcohol industries. In addition, our survey data indicates that the majority of our youth are accessing alcohol through older adults (homeless, siblings and sometimes even parents) who are also exposed to so many alcohol advertisements in the community on a daily basis.
We implore the alcohol industries’ cooperation to please stop targeting the town of Dorchester in Boston Massachusetts with an overwhelming amount of alcohol advertisements and help protect underage youth from exposure to inappropriate alcohol advertising.
Studies have shown that when a youth whose brain (frontal cortex) isn't fully developed, begin to drink alcohol before the age of 21, he or she is four to five times more likely to developed a brain disorder, alcohol or other substance addiction.
The Dorchester Substance Abuse Coalition has worked tirelessly and consistently for the past four years to address underage drinking and youth substance use and abuse in the community. We are a committed group of people who care about our youth and the environment in which they live, work and play. We want to keep the momentum going and we would like for our prevention efforts to be validated, respected and supported. Please STOP alcohol advertisements in Dorchester, Massachusetts. For more information about the Dorchester Substance Abuse Coalition, please visit www.MyDSAC.org