Submission Number: 00057
Received: 4/14/2011 3:42:55 PM
Commenter: LEAH FRAZER
State: New Jersey
Agency: Federal Trade Commission
Initiative: Alcohol Reports: Project No. P114503
Attachments: No Attachments
The ALCOHOL industry's voluntary guidelines fail to protect underage youth from exposure to inappropriate alcohol advertising. Getting more users to replace those who have died is the goal of the industry. They seem to target younger and younger people.