Submission Number: 00050
Received: 4/13/2011 7:38:47 AM
Commenter: Dave Jansa
State: South Dakota
Agency: Federal Trade Commission
Initiative: Alcohol Reports: Project No. P114503
Attachments: No Attachments
I could write on here for hours about the alcohol industry's lack of responsibility regarding advertising. The alcohol industry is well aware of the principals of marketing. Obtaining brand association at a young age is essential for the success of their products. If you need a road map simply look at the marketing history of the tobacco companies, there is NO difference. Alcohol companies will someday be brought under the same basic restrictive guidelines. The sooner, the better for everyone.