Submission Number: 00043
Received: 4/12/2011 2:02:55 PM
Commenter: Elizabeth Parsons
Agency: Federal Trade Commission
Initiative: Alcohol Reports: Project No. P114503
Attachments: No Attachments
To Whom It May Concern:
Massachusett's youth are consistently exposed to alcohol advertising, including sexually explicit alcohol advertising, every day when they take public transportation. 25,000 inner-city Boston youth take public transportation to school each day. We wouldn't put alcohol ads on yellow school buses, so why should we allow the alcohol industry decide what images our inner-city kids are shown each day? Ads on public transportation are regulated and sexually explicit ads are not supposed to be shown. However, the public transportation system receives so many sexually explicit ads from alcohol companies that the system administrators end up displaying ads that they believe are "not that sexually explicit" compared to other alcohol ads they've seen. Please help rid our city of sexually explicit alcohol ads that target underage youth by not letting the alcohol industry regulate their own ads. Self-regulation is clearly not working. Thank you.