Submission Number: 00005
Received: 3/23/2011 2:19:49 PM
Agency: Federal Trade Commission
Initiative: Alcohol Reports: Project No. P114503
Attachments: No Attachments
In my experience, the alcohol industry has marketed its product in a way that exposes youth, especially low income youth, to graphic, and pervasive advertising. The industry's self-regulation does not work to control youth exposure to these advertisements, which research has proven to be linked to rates of underage drinking. This is a social disparities issue, and one that is apparently not of concern to the industry. I ask that the government do more to regulate alcohol advertising. Prohibiting alcohol advertisements in public spaces, within 500 feet of youth oriented spaces and on public transportation (which low income youth use as school buses) would be a wonderful place to start.