<HTML> <HEAD> <title>WebForm1</title> <meta name="GENERATOR" content="Microsoft Visual Studio .NET 7.1"> <meta name="CODE_LANGUAGE" content="Visual Basic .NET 7.1"> <meta name="vs_defaultClientScript" content="JavaScript"> <meta name="vs_targetSchema" content="http://schemas.microsoft.com/intellisense/ie5"> <META http-equiv=Content-Type content='text/html; charset=UTF-8'> </HEAD> <body > <TABLE id="Table1" cellSpacing="1" cellPadding="1" width="100%" border="0"> <TR> <TD><b>Comment Number:</b></TD> <TD>522852-00093</TD> </TR> <TR> <TD><b>Received Date:</b></TD> <TD>5/2/2006 12:19:37 PM</TD> </TR> <TR> <TD><b>Organization:</b></TD> <TD></TD> </TR> <TR> <TD><b>Commenter:</b></TD> <TD>Phillips, Linda</TD> </TR> <TR> <TD><b>State:</b></TD> <TD>WI</TD> </TR> <TR> <TD><b>Agency:</b></TD> <TD>Federal Trade Commission</TD> </TR> <TR> <TD><b>Rule:</b></TD> <TD>Proposed Information Requests to Manufacturers of Alcoholic Beverages</TD> </TR> <TR> <TD><b>Docket ID:</b></TD> <TD>PO64505</TD> </TR> <TR> <td colspan='2'>No Attachments</td> </TR> </TABLE> <hr/> <b>Comments:</b><br/><br/> Chairman Deborah Platt Majoras Federal Trade Commission - Office of the Secretary Room H-135 (Annex J), 600 Pennsylvania Avenue, N.W. Washington, DC 20580 Dear Chairman Majoras, I support a ban on alcohol advertising in most broad print and other media venues. Realizing this is unlikely to happen, I urge the following: the Federal Trade Commission should issue a stronger and more detailed report reviewing alcohol industry advertising practices and compliance with voluntary advertising codes than those released in 1999 and 2003. The federal government does not do nearly enough to monitor alcohol industry marketing. Self-regulation by the industry is clearly insufficient. Underage drinking results in death and serious injury to thousands of young people every year. As a former school social worker, I have seen this far too often first hand. Because of the massive public health consequences of underage drinking and the alcohol industry's utter failure to police itself, I urge the FTC to strengthen its reporting process in the following ways: 1. Report on alcohol industry advertising practices once a year, as the FTC now does with tobacco advertising. 2. Collect more detailed data, including product brands popular with youth, target-audience ethnicity, sports-related marketing, and magazine and television advertising where youth audience rates exceed 15 percent. 3. Collect information on "responsibility" and "prevention" advertising by alcoholic-beverage companies, as well as advertising touting charitable activities of alcoholic-beverage producers or promoting the "health benefits" of alcoholic beverages. Thank you for considering my views. I hope to see the FTC play a continued and increasingly active role in protecting our youth from irresponsible and dangerous alcohol marketing. Linda Phillips Plymouth, Wisconsin </body> </HTML>