|Received:||8/10/2005 12:41:56 PM|
|Agency:||Federal Trade Commission|
|Rule:||Food Marketing to Kids Workshop|
|Docket ID:||To Be Added|
Comments:Research has clearly illustrated that food and beverage marketing has a negative health impact on children and adults. It is one thing to prey on mature adults but a totally different issue to target children to buy products, nag parents, and adopt brand loyalty. This type of activity is unethical and unacceptable. Self-regulation regulation programs for food and beverage companies will do little to address or solve this problem because having a program in place does not change the primary goal of the company: to make a profit. Other countries have recognized this and taken action to prohibit advertising to all children, period. The air waves and media outlets that food and beverage companies use to target our population with disease-causing foods are publicly owned. It is time for the government to protect the US population by placing the rights to media back in public hands. A great way to do this would be to provide low-power radio stations in every community. These statiosn would be dedicated to improving health and addressing health issues while prohibiting advertising of any kind including that to children.