|Received:||6/7/2005 1:15:05 PM|
|Organization:||University of California, Cooperative Extension|
|Agency:||Federal Trade Commission|
|Rule:||Food Marketing to Kids Workshop|
|Docket ID:||To Be Added|
Comments:The single most important thing we who work to prevent childhood obesity need is information pertaining to the way that marketing messages act to influence behavior in the marketplace. In other words, given the current US food supply in which calorie-dense food products with added fats, sugars are represented disproportionately to health-promoting properties, what effects do food marketing messages directed at children have on their actual dietary behaviors?