Comment Number: 514511-00005
Received: 2/8/2005 2:59:47 PM
Organization: Concerned Educators Allied for a Safe Environment
Commenter: John Surr
State: MD
Agency: Federal Trade Commission
Rule: Notice of Proposed Rulemaking, Request for Comment
Docket ID: 3084-AB00
No Attachments

Comments:

Please extend or strengthen the sliding scale requirement concerning information about children. Your colleagues are well aware of the research showing that children under 8 usually are unable to understand and allow for the excesses that are incorporated into advertisements and other marketing materials, and that their trust probably would be abused if the information provided was shared with other marketers. If you let marketers rely on e-mail addresses and fine-print warnings alone, you will harm the growth of many children and seriously inconvenience most of their parents. John Surr