Consumer Protection Mission
Type of Matter
|Automotive Breakthrough Sciences, Inc.||D9275||3/03/97||False and Unsubstantiated Performance Claims||Automotive Braking System|
|Brake Guard Products, Inc.||D9277||5/02/97||False and Unsubstantiated Performance Claims||Automotive Braking System|
Automotive Breakthrough Sciences, Inc.; ABS Tech Sciences, Inc.; ichard Schops
In an initial decision, an Administrative Law Judge found that the add-on vehicle braking system marketed by Automotive Breakthrough and ABS Tech Sciences does not function like a factory-installed antilock braking system (ABS), as claimed. The order prohibits the respondents, who include the CEO of Automotive Breakthrough, from using the initials or term "ABS" in the name of their product and from representing that the product is an ABS system or that it prevents wheel lockup, skidding, or loss of steering control in emergency situations. The order requires the respondents to notify distributors and purchasers of the system that the Commission has found that the respondents' claims are false. It also requires the respondents to have substantiation for future claims about any braking system they offer.
Brake Guard Products, Inc.; Ed F. Jones
An Administrative Law Judge found that advertisements for the Brake Guard add-on braking system were false in claiming that it performed as effectively as factory-installed antilock braking systems (ABS) and barred the respondents from using the term "ABS" in marketing their brakes. The order prohibits Brake Guard and Ed Jones, its director, from misrepresenting their braking system's performance characteristics, eligibility for insurance discounts, and compliance with government standards. The respondents were also ordered to notify all distributors and purchasers that the Commission has found that the ads and promotional materials stating that Brake Guard was an antilocking braking system with the safety and economy advantages of factory-installed ABS brakes are false and misleading.