WPC" nzm,M;,b<;= )(1-;" %:鲗V-ptNd`07Va|aaLp9ZDwZ.1zSO[g1_\mK2`V]0/S_‰Dd)䳕UN( Ba!55f aM" 0U& 0{ 0^^^^U@> 0~ D+[ 0CL 0Ja 0 0 0 0 Cr A 0 vTT. 0 0 0C " 0 0! 0" 0f#".$ 0P$ 0% 0% 0& 0@P' 0' 0^( 0)) 0) B* 0* 0+@HT, 0, 0X-U*.oKE9. D5sfsass7ss:u~@wnw,yz} B, 1 0oEE 0 0; 0քքք 0 0J\\fp01\hp4680(9 Z6Times New Roman RegularX($(hH  Z 6Times New Roman Regular#|.s "Z.u)BackupTABLE A3|xU|Table_ATABLE BX 4Vf$Ӏ  9    _  Theseexpendituresarenotincludedinthe$11.22billionreportedinTable2B.  4Vf$Ӏ  2    _  Promotionalallowancesarepaymentstoretailersandanyotherpersons(otherthanfull 8 timeemployeesofthecigarettemanufacturers)inordertofacilitatethesaleofcigarettes, $ excludingexpendituresinconnectionwithnewspapers,magazines,outdoor,audiovisual,transit,  anddirectmail.ExamplesofpromotionalallowancesincludeX4XXXRcY RXX4paymentstoretailersfor  displayingandmerchandisingbrands#RcY R RRcY##X4X RRcY#Ԁandvolumediscountsgiventowholesalers. &ahZ 8CaslonOpnface BT Regular+ 1x 6Albertus Medium Regular dTABLE C  4Vf$Ӏ  3    _  Retailvalueaddedexpendituresarethecostsassociatedwithofferssuchas"buyone,get 8 onefree"and"buythree,getafreeTshirt,"wherethebonusitemisdistributedatretailwhenthe $ cigarettesarepurchased.Thecigarettesandbonusitemareoftenpackagedtogetherasasingle  unit.Table_A*+ (_2623  ..*D+J (_25   ," <DL,23  ..  2( 4 <DL2  *A+J (_24   ) <DL)23  ..  2( 4 <DL2  <4 9Z+(Times New Roman *>+J (_23  ` &<<DL&23  ..  2( 4 <DL2  'dxd Level 1 Level 2 Level 3 Level 4 Level 5(2C$ !  ("$ Figure    TABLE A*;+J (_22   #DL#23  ..  2( 4 <DL2  *8+J (_21    DL 23  ..  2( 4 <DL2  *5+J (_20  h DDL23  ..  2( 4 <DL2  ($    +,-* I&mage <=8C HKKKK(-!2Vf$ !  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D @~ @ @~O ~p, ~ p`@ @ @0~?0@ @~0B@ @ ` @b~`~@~qH" @ Ã??08<~@0~   ~@ 0 AA~ @~@@ B  ~ ` B~ ~a? @X~0@ ~@@  ~ ~$`~ $ `~@ B  !~`   ~ ~   ~`   @`~   @~ @@0 P~  ~>~ ! @~`  8@  ``~@(~  ~$  ~@ S " ~!@ @,@ x~`@   ~   0a~P`   `~`, ~p~@@ ~C@~! @~  (` ~ A<8>?|~8>~ ~ ~ @@?Àpx~C0= @~`p D~ $@8~p@0 ?0#x <pLJ~  L ~ ,@p@~@@`@~<@<!0@ <~9 "=\ " ~@  0Sx`@ @~$D@ 8  ~ @|@<B ~  L ?|p'8~ HD`  ~?"! `@ ~@  ~>0 @@ xp @`>~ @@ ,@~ @~@@  @ @~  @$~ #~  B 0~!;" @~@ @@@~  @ ~ !B D~#@ cA`~~ @D @~@@  ~"  t p <  !x~@   Bx@~ "  ~`p@ @p@@"~ @00  c@ @~@@B h" pp@@@~@0@@< H ! ~0!  /~A!A @p@!  $B~  @ @p~ @@`  `H  |<< @a~   ""@0b~ !"~@ "`2 ~p D D  ~  C` @ @O~@ DA @a 8~ H@B  ~  (   ~@ g! ! @"! ~ #dB B x< ~  ~ D" ! p>x~ !`$Bp~`!@@ ~H p p?~ |~ pCf@Ap<0 0~0A`   !`p~ @ @@~@@@D B?x  <   >   |?~  @8  ???  p? |  ~p??>  ?? ? <~ #  @B A ~ ?|!~"  8! ~"  D~ @B@ "  @ ~@ @  |  ?~c`   8 ??~ @  ` ~ @ @ >|?p?~@H@ @Bp@p ~ D     TP x|? >?~  B  @B @@ x?x? ~ @D!A     ?~~ ?~   @@~ @!@ 8x ?` |0` |???8`0~@  ` @~@@  @px??0~ @0 @0~     @0 ~@cgp@~ 0 p &x  ~   @p ~@@`  `p ~@@   <@~ pB À ?8  ? ~   ~  <`   ?? ~@0 @$A ~ `~  8  ~ @@@? D ~ 8"<@  @È ~ " 0   ~    y?8<~ "x>`> "x@?>` xp? ~  @ ~ x 0@p p C ~ p@ ~ `@  ~  $   ~   >8 p ~   @p ~  @ 8` ~ @   ~ 8 @@   ~   0x ~  |H~ @ ~   ~  a1@ x x?8~   D~??8~ `h8x~?x~  @~p@A|8 ?|?xp8~ `x@  xp x@p @x8x`pp`x0x8~B  x << ` |9IIII)!dxdxTable_A - 4Vf$Ӏ  1    _  Dataprovidedinthisreportfortheyears2000and2001includeinformationfrom 8 CommonwealthBrands,Inc.;dataforprioryearsdonotincludeinformationfromthatcompany. 0 4Vf$Ӏ  4    _  Thereportedfiguresincludealladvertising,merchandising,andpromotional e expendituresrelatedtocigarettes,regardlessofwhethersuchadvertisingwouldconstitute Q "commercialspeech"orwouldbeprotectedfromlawenforcementactionundertheFirst = Amendment.TheCommissionbeganrequiringtobaccocompaniestoincludeexpendituresfor ) suchprotectedspeechin1989. t    \R3'\ d 4Vf$Ӏ  5    _  Specialtyitemdistributionincludesthepracticeofsellingorgivingtoconsumersitems e suchasTshirts,caps,sunglasses,keychains,calendars,lightersandsportinggoodsbearinga Q cigarettebrand'slogo.  4Vf$Ӏ  6    _  Thiscategorydoesnotincludedirectmailcontainingcoupons.Couponssentviadirect e mailwerereportedinthecouponandretailvalueaddedcategoryfrom1988to1996,and,as Q notedbelow,werereportedseparatelyforthefirsttimeinthereporttoCongressfor1997.  4Vf$Ӏ  7    _  From1988to1996,theCommissioncollectedinformationaboutspendingoncoupons e andretailvalueaddedasasingleexpenditurecategory.Thiscategory,whichincludedcentsoff Q coupons,multiplepackpromotionsandretailvalueaddedoffers,\ C ׀wasthesinglelargestcategory = ofexpendituresfrom1990to1993.BeginningwithitsreporttoCongressfor1997,the ) Commissionreportedinformationaboutexpendituresoncouponsandretailvalueadded  separately,toprovidebetterinformationonindustrymarketingtrends.  4Vf$Ӏ  11    _  Multiplepackoffersareadditionalpacksofcigarettesthataregivenfreewithcigarette  purchases,suchas"buyone,getonefree."Retailvalueaddedoffersincludenoncigaretteitems,suchaskeychainsorlighters,givenawayatthepointofsalewiththepurchaseofcigarettes.  4Vf$Ӏ  8    _  Thisincludesexpendituresfor:(1)thesponsoring,advertisingorpromotionofsportsor e sportingevents;supportofanindividual,group,orsportsteam;andpurchaseoforsupportfor Q equipment,uniforms,sportsfacilitiesand/ortrainingfacilities;(2)allexpendituresfor = advertisinginthenameofthecigarettecompanyoranyofitsbrandsinasportsfacility,ona ) scoreboard,orinconjunctionwiththereportingofsportsresults;and(3)allexpendituresfor  functionalpromotionalitems(clothing,hats,etc.)connectedwithasportingevent.  d VhAowContractContract Outline StyleC.1(a)(1)(i)(A)(a)(GE/$  2  0  .3   ` (_$0  2  a  .3  0` (#(#(s $0  0` (#(#2  i  .3  0 ` (#` (#(;$0  0` (#(#0 ` (#` (#2(  1  )3  0 (# (#($0  0` (#(#0 ` (#` (#0 (# (#2(  a  )3  0h(#(#(p$0  0` (#(#0 ` (#` (#0 (# (#0h(#(#2(  i  )3  0h(#h(# !  _5Q5' XXX'g3L3#` p0a# `N^E6g 66(#(# 6666 6666 6666 6666 6666 6666 6666 6666 (#(#66NXXN@dd #N9#INFederalTradeCommission p    `  CigaretteReport X    `    For2001   #XEXI#HXXE@*#} H#H }ԈX@*   `     h      p ISSUED:2003  (J$ X X  TRY,3'X3' Letter 3' Letter3'T X  8585#} H##X4X }#84XXdd8  :*?*X4XXX46zI.0  INTRODUCTION 8T$T$ H  Thisreportisthelatestinaseriesoncigarettesales,advertisingandpromotionthatthe  FederalTradeCommission("theCommission")haspreparedannuallysince1967.     Thestatisticaltablesappendedtothisreportprovideinformationondomesticsalesand   advertisingandpromotionalactivityforU.S.manufacturedcigarettesfortheyears1963through  ` 2001.Thetableswerecompiledfromrawdatacontainedinspecialreportssubmittedtothe p 8  CommissionpursuanttocompulsoryprocessbythesixmajorcigarettemanufacturersintheUnited H  States:Brown&WilliamsonTobaccoCorp.,CommonwealthBrands,Inc.,_Liggett_ԀGroup,Inc.,    LorillardTobaccoCo.,PhilipMorrisInc.,andR.J.ReynoldsTobaccoCo.U 2  1      #X4XXX4#X4XXX4  #X4XXX48 #  Thereportshowsthatcigarettesalesdecreasedby15.6billioncigarettes(3.8percent)from  2000to2001,whileadvertisingandpromotionalexpendituresrose$1.62billion(17percent)to p $11.22billion,themosteverreportedtotheCommission.Increasesinexpendituresforpromotional H allowancesh 2  2      ׀(up$538.7millionor13.8percent)andretailvalueadded 2  3      ׀(up$1.31billionor37.9 X  percent)accountformostoftheoverallriseinspending.Theindustryalsoreportedasignificant 0 percentageincreaseinspendingfordirectmail(up44.2percentor$41million),butthatexpenditure  categoryisrelativelysmallintermsofoverallspending.Substantialpercentagedecreaseswere  6z 6e8  6  reportedfornewspaperadvertising(down38.7percentor$20millionfrom2000to2001)and e magazineadvertising(down41.4percentor$122.1million).  =    Table1displaysannualcigarettesalesbymanufacturerstowholesalersandretailers.In2001,  themajordomesticcigarettemanufacturerssold398.3billioncigarettesdomestically,15.6billion   fewerthanthe413.9billiontheysoldin2000.This3.8percentdecreasefromthe2000levelfollows  ` a0.6percentincreaseinsalesfrom1999to2000.  8    BecausethecigarettesalesdatathatarereportedtotheCommissionbythemanufacturersare u  basedonfactoryshipments,andthuscanreflectchangesininventoryholdingsbycigarette M  wholesalersandretailers,theCommission'srecentannualreportshaveincludedinformationfromthe % cigaretteconsumptionseriesproducedbytheU.S.DepartmentofAgriculture(USDA),whichis  basedonanestimateofthenumberofcigarettesactuallysoldtoconsumers.USDA'scigarette p consumptionestimates,whicharealsoincludedinTable1,showa1.2percentdecreasefrom430 H billioncigarettesin2000to425billionin2001.Table1alsoshowsU.S.adultpercapitacigarette   salesperyear,whichisgeneratedbydividingmanufacturers'salestowholesalersandretailersbythe ] U.S.adultpopulation.BasedonthedatareportedtotheCommissionbythemanufacturers,percapita 5 salesfellfrom1,977in2000to1,875in2001,adeclineof5.2percent,or102cigarettesperperson.      X4XXX4Forthefirsttime,theCommissionaskedthemanufacturerstoreportthetotalnumberof !  cigarettestheygaveawayintheUnitedStates.T#X4XXX4(#X4XXX4herewere3.9billioncigarettesgivenawayin #X" calendaryear2001.#X4XXX4 #X4XXX4Thisfigureincludesallcigarettesdistributedforfree,whetherthroughsampling, %0!$ couponsforfreeproduct,"buy3get1free"typeoffers,orotherwise,aslongasthosecigaretteswere m'#& notreportedassold.#X4XXX4# E)$(    Tables2through2Bshowtheamountsspentoncigaretteadvertisingandpromotionforthe +&* :* :  :  years1970,and1975through2001.W 2  4      ׀Thesetableslisttheamountsspentonthedifferenttypesof e  mediaadvertising(e.g.,newspapersandmagazines)andsalespromotionactivities(e.g.,distribution = ofcigarettesamplesandspecialtygiftitems)andalsogivethepercentageofthetotalamountspent  forthevarioustypesofadvertisingandpromotion.     Table2Bshowsthatoverall,$11.22billionwasspentoncigaretteadvertisingandpromotion  ` in2001,themosteverreportedbythemajorcigarettemanufacturers.The$11.22billionrepresents  8  anincreaseof17.0percentfromthe$9.59billionspentin2000,andof66.6percentfromthe$6.73 u  billionspentin1998. M    Newspaperadvertisingexpendituresdecreasedfrom$51.7millionto$31.7millionbetween % 2000and2001,adecreaseof38.7percent.Thisadvertisingcategoryaccountsfor0.3percentofall  expenditures.Althoughnewspaperspendingaccountedfor23.1percentoftotalexpendituresin p 1981,ithasaccountedforlessthanonepercentofexpendituressince1992. H   Themanufacturersreportedspending$172.9milliononmagazineadvertisingin2001,a   decreaseof41.4percentfrom2000.Magazineadvertisingrepresented1.5percentoftotalspending. ] Spendingonmagazineadvertisingpeakedin1984,whenthecigarettecompaniesreportedspending 5 $425.9million(20.3percentoftotaladvertisingandpromotionalexpenditures).     Spendingonoutdooradvertising(e.g.,billboards)totaled$8.2millionin2001,an11.0 !  percentdecreasefrom2000,when$9.3millionwasspent.In2001,outdooradvertisingexpenditures #X" comprisedlessthanonetenthofonepercentoftotaladvertisingandpromotionalspending.These %0!$ expenditurespeakedat$386.1millionin1991. e   Spendingontransitadvertising(i.e.,advertisingonpublictransportation)declinedfrom = $4,000in2000to$0in2001.Transitadvertisingpeakedat$60.2millionin1991.    Spendingonpointofsalepromotionalmaterials(adspostedattheretaillocation)decreased   by$62.7million(18.1percent)from2000($347.0million)to2001($284.3million).Pointofsale  ` advertisingaccountedfor2.5percentoftotaladvertisingandpromotionin2001.Theseexpenditures  8  peakedin1993at$400.9million. u    Promotionalallowanceswere$4.45billionin2001,up13.8percentfromthe$3.91billion M  spentin2000.Promotionalallowancesaccountedfor39.7percentofall2001spending.Thiswas % thefirstyearsince1994thatpromotionalallowanceswerenotthesinglelargestexpenditurecategory  reportedbythecompanies. p   Moneyspentgivingcigarettesamplestothepublic("samplingdistribution")declinedfrom H $22.3millionin2000to$17.2millionin2001,adecreaseof23.1percent.Cigarettesampling   distributionaccountedforlessthan0.2percentofthetotalspentonadvertisingandpromotionin ] 2001;theseexpenditureshaveaccountedforlessthanonepercentoftotalspendingeveryyearsince 5 1992.     In2001,$333.4millionwasspentonspecialtyitemdistributionthroughthemail,at !  promotionalevents,orbyanymeansotherthanatthepointofsalewiththepurchaseofcigarettes.Y 2  5       #X" (Specialtyitemsdistributedalongwiththepurchaseofcigaretteswereredesignatedasretailvalue %0!$ addedexpensesbeginningin1988.)Specialtyitemdistributionexpendituresincreased$5.6million m'#& ?* ?  ?  (1.7percent)from2000,andaccountedfor3.0percentoftotaladvertisingandpromotional e expendituresin2001. =   Spendingonpublicentertainment(e.g.,sponsorshipofconcerts,autoracing,andfishing  tournaments)increasedby0.9percent($2.8million)from2000to2001.Withexpendituresreported   at$312.4million,publicentertainmentaccountedfor2.8percentoftotaladvertisingandpromotion  ` expendituresin2001.  8    Thecigarettecompaniesreportedatotalof$133.9millionfordirectmailadvertisingin2001, u  a44.2percentincreasefromthe$92.9millionreportedin2000.Z 2  6      ׀ M    Allreportingcompaniesindicatedthatnomoneyhadbeenspentonendorsementsand % testimonialsforcigarettesin2001.Noexpenditureshavebeenreportedinthiscategorysince1988.    Theindustryreportedspending$602.1milliononcoupons,adecreaseof14.6percentfrom p the$705.3millionspentin2000.[T 2  7       H   Spendingonretailvalueaddedgrewby$1.31billion(37.9percent)from2000($3.45billion)   to2001($4.76billion).Retailvalueaddedwasthesinglelargestcategoryofadvertisingand ] promotionalexpenditures,accountingfor42.5percentofall2001spending.Since1997,thefirst 5 yeartheCommissionreportedretailvalueaddedasaseparatecategory,spendingonretailvalue   addedhasincreasedalmostfivefold. !    In2001,thecompaniesreportedspending$841,000onInternetadvertising,whichislessthan e onehundredthofonepercentoftheyearstotaladvertisingandpromotionalexpenditures.This = categoryincludestheInternet,WorldWideWeb,commercialonlineservicesanddirectmail  advertisingusingelectronicmailmessages.     In1988,theCommissionbeganrequiringthecigarettecompaniestostateseparatelythe  ` amountofmoneyspentonsportsandsportingevents.For2001,themajordomesticcigarette  8  companiesreportedthattheyspent$110.6milliononsportsandsportingevents,] 2  8      ׀a13.5percent u  decreasefromthe$127.9millionspentin2000. M    Thisyear,theCommissionbeganrequiringthemajorcigarettemanufacturerstoreport % expendituresX4XXX4onadvertisementsdirectedtoyouthortheirparentsthatareintendedtoreduceyouth  smoking.For#X4XXX48#2001,thecompaniesreportedspending$79.4milliononsuchadvertising. 2  9       p   Cigarettemanufacturersreportedthattheypaidnomoneyorotherformofcompensationto H haveanycigarettebrandnamesortobaccoproductsappearinanymotionpicturesortelevision   shows.Thispracticehasbeenreportedasunfundedsince1989.X4XXX4Thecompaniesalsoreportedthatin ] 2001,theydidnotsolicittheappearanceofanycigaretteproductinanymotionpictureortelevision 5 show,orgrantpermissionfortheappearanceofanycigaretteproductinanymotionpictureor   televisionshow.#X4XXX4;# !    ThedataoncigaretteadvertisingandpromotionalexpendituresreportedinTables2through #X" 2Awerenotcollectedintheirpresentformuntil1975.Therefore,Table3reportscigarette e advertisingexpendituresfrom1963through1974. =   Tables4givesthedomesticmarketshareofcigaretteswithtarratingsof15milligrams(mg.)  orlessfortheyears1967through2001.Thedatafortheyearssince1982arefurtherbrokendown   intosubcategoriesaccordingtotarratings,e.g.,3mg.orless,6mg.orless,etc.(categoriesare  ` presentedcumulatively).In2001,88.7percentofthedomesticcigarettemarketwascigaretteswith  8  tarratingsof15mg.orless.Cigaretteswithtarratingsof3mg.orlessthelowestratedportionof u  themarketmadeuponlyonepercentofthemarket. M    AsshowninTable5,filteredcigaretteshavedominatedthemarketsincetheCommission % begancollectingthisinformationin1963.Filteredcigarettesheld98percentofthemarketin2001.    Table6providesthedomesticmarketshareofthevariouscigarettelengthcategories.The p Kingsize(7988mm.)categorycontinuestobethebiggestseller,with60percentofthemarket. H ThiscategoryisfollowedbytheLong(94101mm.)group,whichheld38percentofthemarketin   2001.Regular(6872mm.)andUltraLong(110121mm.)cigaretteseachaccountedforonepercent ] ofthemarketin2001. 5   Table7givesthemarketshareofmentholandnonmentholcigarettes.In2001,themarket   shareofmentholcigaretteswas26percent,whilenonmentholsheld74percentofthemarket. !    In1994,theCommissionbeganrequiringthecigarettecompaniestoindicatewhether"tar" #X" andnicotineratingsweredisplayedoncigarettepackagingandadvertising.Table8shows:(1)the %0!$ percentageoftheoverallcigarettemarketrepresentedbyvarietieswithdifferenttarratings,and(2) m'#& withineachtargroup,thepercentageofthosevarietiesthatdisclosetarandnicotineratingsontheir E)$( packs.Table8showsthatcigarettevarietiesthatprintedtarandnicotineratingsontheirpacks +&* representedonly1.8percentoftheoverallmarketin2001,downfrom3.6percentin2000.Cigarettes ,(, withtarratingsof811mg.represent42.1percentofthemarket;however,only0.1percentofthese e cigarettesdisclosedtheirratingsonthepackin2001.Incontrast,87.8percentofcigarettesrated3 = mg.tarorlessdisclosedtheirratingsonthepackin2001,butthosecigarettesonlyaccountedforone  percentofthetotalmarket.      `   8  X4XXX484XXdXXd8* d dd Xdd Xdd X$$,00 ,00 ,00 ,e00 ,F00 ,00 +  3)ee 03QXX4TABLE1 0 TOTALDOMESTICCIGARETTEUNITSALES(INBILLIONS)ANDPERCAPITASALES#X4XQyK##X4XXX4I# F<*" 0  0FX4YEAR 9/!V" 9TOTALSALES  REPORTEDBY :  CIGARETTE -  MANUFACTURERS* 9/!V " 9UNITCHANGE - FROMPRIORYEAR 9/!V" 9%CHANGE : FROMPRIOR - YEAR 9/!V" 9USDACIGARETTE : CONSUMPTION - ESTIMATES** >x/!V" >PERCAPITADOMESTIC - CIGARETTESALESh*** j`'V" 00 x @19630@j#X4XhL#QX41963 }sB D" @1963 @ $@516.5$@}516.5 [QC D" $@516.5 $@ [Є 9/! D" 9Є#X4XQP#QX4#QQVO#QQ \R! D" 33333_@523.933333_@\523.9 xsC D " 33333_@523.9 33333_@ @4286@4,286#X4XQjQ#QX4#QQQ#QQ M D!" @4286 00  @x @19640@1964 }sBw "" @1964 @ @505.0@}505.0 ~tCw #" @505.0 @ '-11.5'~(11.5) }sCw $" '-11.5 ' -2.2}(2.2)#X4XQR#QX4#QQS#QQ }sBw %" -2.2  33333@511.233333@}511.2 xsCw &" 33333@511.2 33333@ /@4143/@4,143#X4XQvU#QX4#QQU#QQ Mw '" /@4143 00  /@x @19650@1965 }sB+ (" @1965 @ H@521.1H@}521.1 }sC+ )" H@521.1 H@ 0@16.10@}16.1 {qB+ *" 0@16.1 0@  @3.2 @{3.2#X4XQW#QX4#QQEW#QQ |rA+ +"  @3.2  @ @528.7@|528.7 xsC+ ," @528.7 @ d@4196d@4,196#X4XQY#QX4#QQY#QQ M+ -" d@4196 00  d@x @19660@1966 }sB z." @1966 @ 33333@529.933333@}529.9 |rC z/" 33333@529.9 33333@ !@8.8!@|8.8 zpA z0" !@8.8 !@ 333333?1.7333333?z1.7#X4XQ([#QX4#QQj[#QQ |rA z1" 333333?1.7 333333? @541.2@|541.2 xsC z2" @541.2 @ e@4197e@4,197#X4XQ]#QX4#QQ^#QQ M z3" e@4197 00  e@x @19670@1967 }sB .4" @1967 @ fffffn@525.8fffffn@}525.8 |rC .5" fffffn@525.8 fffffn@ @5.9@|5.9 zpA .6" @5.9 @ ?1.1?z1.1#X4XQJ_#QX4#QQ_#QQ |rA .7" ?1.1 ? )@549.2)@|549.2 xsC .8" )@549.2 )@ O@4175O@4,175#X4XQa#QX4#QQ"b#QQ M .9" O@4175 00  O@x @19680@1968 }sBG :" @1968 @ fffff@540.3fffff@}540.3 |rCG ;" fffff@540.3 fffff@ @4.5@|4.5 yoAG <" @4.5 @  ?.8?y.8#X4XQlc#QX4#QQc#QQ {q@G ="  ?.8 ?  @545.7 @{545.7 xsCG >"  @545.7  @ 1@41451@4,145#X4XQf#QX4#QQBf#QQ MG ?" 1@4145 00  1@x Ğ@19690Ğ@1969 }sB @" Ğ@1969 Ğ@ 33333@527.933333@}527.9 ~tC A" 33333@527.9 33333@ (-12.4(~(12.4) }sC B" (-12.4 ( ffffff-2.3ffffff}(2.3)#X4XQg#QX4#QQg#QQ }sB C" ffffff-2.3 ffffff 33333@528.933333@}528.9 xsC D" 33333@528.9 33333@ $@3986$@3,986#X4XQ+j#QX4#QQmj#QQ M E" $@3986 00  $@x Ȟ@19700Ȟ@1970 }sBy F" Ȟ@1970 Ȟ@ @534.2@}534.2 |rCy G" @534.2 @ 333333@6.3333333@|6.3 zpAy H" 333333@6.3 333333@ ?1.1?z1.1#X4XQk#QX4#QQk#QQ |rAy I" ?1.1 ? 33333À@536.433333À@|536.4 xsCy J" 33333À@536.4 33333À@ @3969@3,969#X4XQNn#QX4#QQn#QQ My K" @3969 00  @x ̞@19710̞@1971 }sB< L" ̞@1971 ̞@ @547.2@}547.2 }sC< M" @547.2 @ *@13.0*@}13.0 {qB< N" *@13.0 *@ 333333@2.4333333@{2.4#X4XQo#QX4#QQp#QQ |rA< O" 333333@2.4 333333@ X@555.1X@|555.1 `xQC< P" X@555.1 X@ `3,982#X4XQsr#QX4#QQr#QQ oe,< Q" 00  x О@19720О@o1972 }sB R" О@1972 О@ @561.7@}561.7 }sC S" @561.7 @ -@14.5-@}14.5 {qB T" -@14.5 -@ @2.7@{2.7 |rA U" @2.7 @ fffff@566.8fffff@|566.8 xsC V" fffff@566.8 fffff@ d@4018d@4,018#QQt#QQ#X4XQs#QX4 M W" d@4018 00  d@x Ԟ@19730Ԟ@1973 }sB6 X" Ԟ@1973 Ԟ@ E@584.7E@}584.7 }sC6 Y" E@584.7 E@ 7@23.07@}23.0 {qB6 Z" 7@23.0 7@ ffffff@4.1ffffff@{4.1 |rA6 [" ffffff@4.1 ffffff@ m@589.7m@|589.7 xsC6 \" m@589.7 m@ @4112@4,112#X4XQw#QX4#QQ]w#QQ M6 ]" @4112 00  @x ؞@19740؞@1974 }sB ^" ؞@1974 ؞@ @594.5@}594.5 |rC _" @594.5 @ #@9.8#@|9.8 zpA `" #@9.8 #@ 333333?1.7333333?z1.7 |rA a" 333333?1.7 333333? @599.0@|599.0 xsC b" @599.0 @ @4110@4,110#QQ@{#QQ#X4XQz#QX4 M c" @4110 00  @x ܞ@19750ܞ@1975 }sB9d" ܞ@1975 ܞ@ ق@603.2ق@}603.2 |rC9e" ق@603.2 ق@ ffffff!@8.7ffffff!@|8.7 zpA9f" ffffff!@8.7 ffffff!@ ?1.5?z1.5 |rA9g" ?1.5 ? @607.2@|607.2 xsC9h" @607.2 @ @4095@4,095#X4XQ~#QX4#QQ~#QQ M9i" @4095 00  @x @19760@1976 }sBRj" @1976 @ 33333@609.933333@}609.9 |rCRk" 33333@609.9 33333@ @6.7@|6.7 zpARl" @6.7 @ ?1.1?z1.1 |rARm" ?1.1 ? ,@613.5,@|613.5 xsCRn" ,@613.5 ,@ ȯ@4068ȯ@4,068#QQ|#QQ#X4XQ:#QX4 MRo" ȯ@4068 00  ȯ@x @19770@1977 }sBp" @1977 @ $@612.6$@}612.6 |rCq" $@612.6 $@ @2.7@|2.7 yoAr" @2.7 @  ?.4?y.4 {q@s"  ?.4 ? H@617.0H@{617.0 xsCt" H@617.0 H@ ^@4015^@4,015#X4XQ#QX4#QQ؅#QQ Mu" ^@4015 00  ^@x @19780@1978 }sBUv" @1978 @ fffff:@615.3fffff:@}615.3 |rCUw" fffff:@615.3 fffff:@ @2.7@|2.7 yoAUx" @2.7 @  ?.4?y.4 {q@Uy"  ?.4 ? @@616.0@@{616.0 xsCUz" @@616.0 @@ @3965@3,965#X4XQs#QX4#QQ#QQ MU{" @3965 00  @x @19790@1979 }sBn |" @1979 @ fffffn@621.8fffffn@}621.8 |rCn }" fffffn@621.8 fffffn@ @6.5@|6.5 zpAn ~" @6.5 @ ?1.1?z1.1 |rAn " ?1.1 ? l@621.5l@|621.5 xsCn " l@621.5 l@ ®@3937®@3,937#QQP#QQ#X4XQ#QX4 Mn " ®@3937 00  ®@x @19800@1980 }sB"" @1980 @ @628.2@}628.2 |rC"" @628.2 @ @6.4@|6.4 zpA"" @6.4 @ ?1.0?z1.0 |rA"" ?1.0 ? @631.5@|631.5 xsC"" @631.5 @ $@3858$@3,858#X4XQ#QX4#QQ#QQ M"" $@3858 00  $@x @19810@1981 }sBq" @1981 @ @636.5@}636.5 |rCq" @636.5 @  @8.3 @|8.3 zpAq"  @8.3  @ ?1.3?z1.3 |rAq" ?1.3 ? @640.0@|640.0 xsCq" @640.0 @ ԭ@3818ԭ@3,818#QQ#QQ#X4XQJ#QX4 Mq" ԭ@3818 00  ԭ@x @19820@1982 }sB%" @1982 @ ă@632.5ă@}632.5 }sC%" ă@632.5 ă@ -4.0}(4.0) {qB%" -4.0  333333-.6333333{(.6) |rA%" 333333-.6 333333 Ѓ@634.0Ѓ@|634.0 xsC%" Ѓ@634.0 Ѓ@ *@3733*@3,733#X4XQ*#QX4#QQ#QQ M%" *@3733 00  *@x @19830@1983 }sB>" @1983 @ ܂@603.6܂@}603.6 ~tC>" ܂@603.6 ܂@ fffff<-28.9fffff<~(28.9) }sC>" fffff<-28.9 fffff< ffffff-4.6ffffff}(4.6) }sB>" ffffff-4.6 ffffff @600.0@}600.0 xsC>" @600.0 @ r@3513r@3,513#QQ͛#QQ#X4XQ#QX4 M>" r@3513 00  r@x @19840@1984 }sB" @1984 @ 33333@608.433333@}608.4 |rC" 33333@608.4 33333@ 333333@4.8333333@|4.8 yoA" 333333@4.8 333333@  ?.8?y.8 {q@"  ?.8 ? 33333Â@600.433333Â@{600.4 xsC" 33333Â@600.4 33333Â@ R@3497R@3,497#X4XQv#QX4#QQ4#QQ M" R@3497 00  R@x @19850@1985 }sBP" @1985 @ fffff@599.3fffff@}599.3 }sCP" fffff@599.3 fffff@ 333333"-9.1333333"}(9.1) |rBP" 333333"-9.1 333333" -1.5|(1.5) }sBP" -1.5  @594.0@}594.0 xsCP" @594.0 @ @3400@3,400#QQ#QQ#X4XQϢ#QX4 MP" @3400 00  @x @19860@1986 }sBi" @1986 @ 33333S@586.433333S@}586.4 ~tCi" 33333S@586.4 33333S@ )-12.9)~(12.9) }sCi" )-12.9 ) -2.2}(2.2) }sBi" -2.2  fffff>@583.8fffff>@}583.8 xsCi" fffff>@583.8 fffff>@ @3288@3,288#X4XQ#QX4#QQu#QQ Mi" @3288 00  @x  @19870 @1987 }sB"  @1987  @ 33333@575.433333@}575.4 ~tC" 33333@575.4 33333@ &-11.0&~(11.0) }sC" &-11.0 & ffffff-1.9ffffff}(1.9) }sB" ffffff-1.9 ffffff @575.0@}575.0 xsC" @575.0 @ @3190@3,190#QQ`#QQ#X4XQ#QX4 M" @3190 00  @x @19880@1988 }sBl" @1988 @ @560.7@}560.7 ~tCl" @560.7 @ ffffff--14.7ffffff-~(14.7) }sCl" ffffff--14.7 ffffff- -2.6}(2.6) }sBl" -2.6  @562.5@}562.5 xsCl" @562.5 @ @3073@3,073#X4XQ #QX4#QQǭ#QQ Ml" @3073 00  @x @19890@1989 }sBm" @1989 @ l@525.6l@}525.6 ~tCm" l@525.6 l@ ̌A-35.1̌A~(35.1) }sCm" ̌A-35.1 ̌A 333333-6.3333333}(6.3) }sBm" 333333-6.3 333333 @540.0@}540.0 xsCm" @540.0 @ <@2846<@2,846#QQ#QQ#X4XQp#QX4 Mm" <@2846 00  <@x @19900@1990 }sB!" @1990 @ ]@523.7]@}523.7 }sC!" ]@523.7 ]@ ffffff-1.9ffffff}(1.9) {qB!" ffffff-1.9 ffffff ٿ-.4ٿ{(.4) |rA!" ٿ-.4 ٿ h@525.0h@|525.0 xsC!" h@525.0 h@ @2827@2,827#X4XQ[#QX4#QQ#QQ M!" @2827 00  @x @19910@1991 }sBp" @1991 @ fffff@510.9fffff@}510.9 ~tCp" fffff@510.9 fffff@ )-12.8)~(12.8) }sCp" )-12.8 ) 333333-2.4333333}(2.4) }sBp" 333333-2.4 333333 @510.0@}510.0 xsCp" @510.0 @ H@2724H@2,724#QQ#QQ#X4XQ#QX4 Mp" H@2724 00  H@x  @19920 @1992 }sB$"  @1992  @ fffff@506.4fffff@}506.4 }sC$" fffff@506.4 fffff@ -4.5}(4.5) {qB$" -4.5  -.9{(.9) |rA$" -.9  @@500.0@@|500.0 xsC$" @@500.0 @@ @2680@2,680#X4XQ#QX4#QQe#QQ M$" @2680 00  @x $@19930$@1993 }sB." $@1993 $@ fffff|@461.4fffff|@}461.4 ~tC." fffff|@461.4 fffff|@ F-45.0F~(45.0) }sC." F-45.0 F !-8.9!}(8.9) }sB." !-8.9 ! P~@485.0P~@}485.0 xsC." P~@485.0 P~@ ܢ@2414ܢ@2,414#QQJ#QQ#X4XQ#QX4 M." ܢ@2414 00  ܢ@x (@19940(@1994 }sB}" (@1994 (@ 33333~@490.233333~@}490.2 }sC}" 33333~@490.2 33333~@ <@28.8<@}28.8 {qB}" <@28.8 <@ @6.2@{6.2 |rA}" @6.2 @ `~@486.0`~@|486.0 xsC}" `~@486.0 `~@ @2546@2,546#X4XQ#QX4#QQ#QQ M}" @2546 00  @x ,@19950,@1995 }sB 1" ,@1995 ,@ $~@482.3$~@}_482.3_ }sC 1" $~@482.3 $~@ -7.9}_(7.9)_ |rB 1" -7.9  -1.6|_(1.6)_ }sB 1" -1.6  p~@487.0p~@}487.0 xsC 1" p~@487.0 p~@ f@2483f@_2,483#QQ#QQ#X4XQR#QX4_ M 1" f@2483 00  f@x 0@199600@ 1996 }sBJ!" 0@1996 0@  A~@484.1A~@ }484.1 |rCJ!" A~@484.1 A~@  ?1.8? |_1.8_ zpAJ!" ?1.8 ?  ?0.4?z_0.4_ |rAJ!" ?0.4 ? p~@487.0p~@|487.0 xsCJ!" p~@487.0 p~@ F@2467F@2,467#X4XQ#QX4#QQh#QQ MJ!" F@2467 00  F@x 4@199704@ 1997 }sB!" 4@1997 4@  }@478.6}@ }478.6 }sC!" }@478.6 }@  -5.5 }(5.5) |rB!" -5.5   -1.1|(1.1) }sB!" -1.1  ~@480.0~@}480.0 xsC!" ~@480.0 ~@ @2416@2,416#X4XQV#QX4#QQ#QQ M!" @2416 00  @x 8@199808@ 1998 }sB"M" 8@1998 8@  |@458.6|@ }458.6 ~tC"M" |@458.6 |@  4-20.14 ~(20.1) }sC"M" 4-20.1 4  -4.2}(4.2) }sB"M" -4.2  }@465.0}@}465.0 xsC"M" }@465.0 }@ ޡ@2287ޡ@_2,287#X4XQ#QX4#QQ>#QQ M"M" ޡ@2287 00  ޡ@x <@19990<@ 1999_ }sBf#" <@1999 <@  ̴y@411.3̴y@ }411.3 ~tCf#" ̴y@411.3 ̴y@  G-47.2G ~(47.2) ~tCf#" G-47.2 G  $-10.3$~(10.3) ~tCf#" $-10.3 $ 0{@435.00{@~435.0 xsCf#" 0{@435.0 0{@ @2175@_2,175#QQ#QQ#X4XQ#QX4 Mf#" @2175 00  @x @@20000@@ 2000 }sB$" @@2000 @@  fffffy@413.9fffffy@ }413.9 |rC$" fffffy@413.9 fffffy@  @2.6@ |2.6 yoA$" @2.6 @   333333?.6333333?y.6 {q@$"  333333?.6 333333? z@430.0z@{430.0 xsC$" z@430.0 z@ @1977@1,977 M$" @1977 00  @x D@20010D@ 2001_ }sB$j " D@2001 D@  x@398.3x@ }_398.3_ ~tC$j " x@398.3 x@  333333/-15.6333333/ ~_(15.6)_ }sC$j " 333333/-15.6 333333/  ffffff-3.8ffffff}_(3.8)_ }sB$j " ffffff-3.8 ffffff z@425.0z@}_425.0_ xsC$j " z@425.0 z@ L@1875L@_1,875_]SQ$j " L@1875 00  ( L@x ]#X4XQ#XX4   `     h #X4XN#3 X` X XX3XX4*0  SalesbymanufacturerstowholesalersandretailerswithintheU.S.andtoarmedforcespersonnelstationedoutsidetheU.S.&r"$$ **0  USDA:TobaccoSituationandOutlookReport,Dec.2002,_TBS_Ԅ2002,Table1,page18.'"#$$ ##***0  Totaldomesticcigarettesales,asreportedbythemanufacturersdividedbythenumberofU.S.residents18yearsofageandolder 7(#  andoverseasmilitarypersonnel.SourceofpopulationfigureistheU.S.DepartmentofCommerce,BureauofCensus,andthe ($  U.S.Dept.ofDefense.#X4X#XX4 )2% $$ TRP('3&Landscape LandscapeY,3''3 Letter Landscape 3' LetterT  *RSd )d00 00 00 e00 eF00 F00  H0H0,,,,,,,9,,9,9,9,,+  ,"  ,#X4X#QXX4(Q  TABLE2  Z  DOMESTICCIGARETTEADVERTISINGANDPROMOTIONALEXPENDITURESFORYEARS1970,19751985(DOLLARSINTHOUSANDS)* ND1B ,,    N 0&X   0  %   %  '%3 ' '%3 ' '% 3 ' '% 3 ' '% 3 ' '% 3 ' '% 3 ' '%3 ' '%3 ' '%3 ' ?5%3  ?#(XKX(#()X(XKӀ @6 W Ȟ@1970Ȟ@@1970 H>3W3 Ȟ@1970 Ȟ@ H1975 'W3 '1976 'W3 '1977 'W3 '1978 'W3 '1979 'W3 '1980 'W3 '1981 'W3 '1982 'W3 '1983 'W3 '1984 'W3 '1985 6,W3  6  $    $    '$ !3 ' '$ "3 ' '$ #3 ' '$ $3 ' '$ %3 ' '$ &3 ' '$ '3 ' '$ (3 ' '$ )3 ' '$ *3 ' ?5$ +3  ?Newspapers   _, $14,026   _- $104,460 ' _.3 '$155,808 ' _/3 '$190,677 ' _03 '$186,947 ' _13 '$240,978 ' _23 '$304,380 ' _33 '$358,096 ' _43 '$282,897 ' _53 '$200,563 ' _63 '$193,519 ' _73 '$203,527 ?5 _83  ?  d 9 3.9%  d : 21.3% 'd ;3 '24.4% 'd <3 '24.5% 'd =3 '21.4% 'd >3 '22.2% 'd ?3 '24.5% 'd @3 '23.1% 'd A3 '15.8% 'd B3 '10.6% 'd C3 '9.2% 'd D3 '8.2% 6,d E3  6   F    G  ' H3 ' ' I3 ' ' J3 ' ' K3 ' ' L3 ' ' M3 ' ' N3 ' ' O3 ' ' P3 ' ' Q3 ' ?5 R3  ?Magazines   ?S $50,018   ?T $131,199 ' ?U3 '$148,032 ' ?V3 '$173,296 ' ?W3 '$184,236 ' ?X3 '$257,715 ' ?Y3 '$266,208 ' ?Z3 '$291,227 ' ?[3 '$349,229 ' ?\3 '$388,365 ' ?]3 '$425,912 ' ?^3 '$395,129 ?5 ?_3  ?  D `  13.9%  D a 26.6% 'D b3 '23.2% 'D c3 '22.2% 'D d3 '21.1% 'D e3 '23.8% 'D f3 '21.4% 'D g3 '18.8% 'D h3 '19.5% 'D i3 '20.4% 'D j3 '20.3% 'D k3 '16.0% 6,D l3  6   m    n  ' o3 ' ' p3 ' ' q3 ' ' r3 ' ' s3 ' ' t3 ' ' u3 ' ' v3 ' ' w3 ' ' x3 ' ?5 y3  ?Outdoor    z $7,338    { $84,329 '  |3 '$102,689 '  }3 '$120,338 '  ~3 '$149,010 '  3 '$162,966 '  3 '$193,333 '  3 '$228,081 '  3 '$266,925 '  3 '$295,226 '  3 '$284,927 '  3 '$300,233 ?5  3  ?  $  2.0%  $  17.2% '$ 3 '16.1% '$ 3 '15.4% '$ 3 '17.0% '$ 3 '15.0% '$ 3 '15.6% '$ 3 '14.7% '$ 3 '14.9% '$ 3 '15.5% '$ 3 '13.6% '$ 3 '12.1% 6,$ 3  6  _    _   '_ 3 ' '_ 3 ' '_ 3 ' '_ 3 ' '_ 3 ' '_ 3 ' '_ 3 ' '_ 3 ' '_ 3 ' '_ 3 ' ?5_ 3  ?Transit  d  $5,354  d  $10,852 'd 3 '$19,341 'd 3 '$21,530 'd 3 '$22,899 'd 3 '$21,151 'd 3 '$26,160 'd 3 '$21,931 'd 3 '$24,135 'd 3 '$26,652 'd 3 '$25,817 'd 3 '$33,136 ?5d 3  ?    1.5%    2.2% ' 3 '3.0% ' 3 '2.8% ' 3 '2.6% ' 3 '2.1% ' 3 '2.0% ' 3 '1.4% ' 3 '1.3% ' 3 '1.4% ' 3 '1.2% ' 3 '1.3% 6, 3  6  ?    ?   '? 3 ' '? 3 ' '? 3 ' '? 3 ' '? 3 ' '? 3 ' '? 3 ' '? 3 ' '? 3 ' '? 3 ' ?5? 3  ?PointofSale  D  $11,663  D  $35,317 'D 3 '$44,176 'D 3 '$46,220 'D 3 '$57,384 'D 3 '$66,096 'D 3 '$79,799 'D 3 '$98,968 'D 3 '$116,954 'D 3 '$170,059 'D 3 '$167,279 'D 3 '$142,921 ?5D 3  ?    3.2%    7.2% ' 3 '6.9% ' 3 '5.9% ' 3 '6.6% ' 3 '6.1% ' 3 '6.4% ' 3 '6.4% ' 3 '6.5% ' 3 '8.9% ' 3 '8.0% ' 3 '5.8% 6, 3  6       '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' ?53  ?PromotionalAllowances  $ $33,789  $ $72,018 '$3 '$82,523 '$3 '$108,227 '$3 '$125,148 '$3 '$137,111 '$3 '$179,094 '$3 '$229,077 '$3 '$272,269 '$3 '$366,153 '$3 '$363,247 '$3 '$548,877 ?5$3  ?  _ 9.4%  _ 14.7% '_3 '12.9% '_3 '13.9% '_3 '14.3% '_3 '12.7% '_3 '14.4% '_3 '14.8% '_3 '15.2% '_3 '19.3% '_3 '17.3% '_3 '22.2% 6,_3  6  d    d   'd 3 ' 'd 3 ' 'd 3 ' 'd3 ' 'd3 ' 'd3 ' 'd3 ' 'd3 ' 'd3 ' 'd3 ' ?5d3  ?SamplingDistribution   $11,775   $24,196 '3 '$40,390 '3 '$47,683 '3 '$47,376 '3 '$64,286 '3 '$50,459 '3 '$81,522 '3 '$141,178 '3 '$125,968 ' 3 '$148,031 '!3 '$140,565 6,"3  6  ?# 3.3%  ?$ 4.9% '?%3 '6.3% '?&3 '6.1% '?'3 '5.4% '?(3 '5.9% '?)3 '4.1% '?*3 '5.3% '?+3 '7.9% '?,3 '6.6% '?-3 '7.1% '?.3 '5.7% 6,?/3  6  D0   D1  'D23 ' 'D33 ' 'D43 ' 'D53 ' 'D63 ' 'D73 ' 'D83 ' 'D93 ' 'D:3 ' 'D;3 ' ?5D<3  ?SpecialtyItemDistribution  = $5,652  > $10,088 '?3 '$20,030 '@3 '$35,797 'A3 '$48,281 'B3 '$62,029 'C3 '$69,248 'D3 '$115,107 'E3 '$95,246 'F3 '$127,186 'G3 '$140,431 'H3 '$211,429 6,I3  6  J 2.6%  K 2.1% 'L3 '3.1% 'M3 '4.6% 'N3 '5.5% 'O3 '5.7% 'P3 '5.6% 'Q3 '7.5% 'R3 '5.3% 'S3 '6.6% 'T3 '6.7% 'U3 '8.5% 6,V3  6  $W   $X  '$Y3 ' '$Z3 ' '$[3 ' '$\3 ' '$]3 ' '$^3 ' '$_3 ' '$`3 ' '$a3 ' '$b3 ' ?5$c3  ?PublicEntertainment  _d $544  _e $8,484 '_f3 '$7,946 '_g3 '$9,538 '_h3 '$11,590 '_i3 '$10,783 '_j3 '$16,914 '_k3 '$37,423 '_l3 '$63,168 '_m3 '$76,648 '_n3 '$59,988 '_o3 '$57,581 ?5_p3  ?  dq 0.2%  dr 1.7% 'ds3 '1.3% 'dt3 '1.2% 'du3 '1.3% 'dv3 '1.0% 'dw3 '1.4% 'dx3 '2.4% 'dy3 '3.5% 'dz3 '4.0% 'd{3 '2.9% 'd|3 '2.3% 6,d}3  6  1~   1  '13 ' '13 ' '13 ' '13 ' '13 ' '13 ' '13 ' '13 ' '13 ' '13 ' ?513  ?Other**  l $220,841  l $10,311 'l3 '$18,182 'l3 '$26,157 'l3 '$42,100 'l3 '$60,310 'l3 '$56,694 'l3 '$86,226 'l3 '$181,813 'l3 '$123,951 'l3 '$286,035 'l3 '$443,043 ?5l3  ?  q  61.1%  q  2.0% 'q 3 '2.8% 'q 3 '3.4% 'q 3 '4.8% 'q 3 '5.6% 'q 3 '4.6% 'q 3 '5.6% 'q 3 '10.1% 'q 3 '6.5% 'q 3 '13.7% 'q 3 '17.9% 6,q 3  6       '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' ?53  ?Total  L $361,000  L $491,254 'L3 '$639,117 'L3 '$779,463 'L3 '$874,971 'L3 '$1,083,425 'L3 '$1,242,289 'L3 '$1,547,658 'L3 '$1,793,814 'L3 '$1,900,771 'L3 '$2,095,231 'L3 '$2,476,441 6,L3  6 >4 Q ?100.0?>100% mc1Q ?100.0 ? ?100?m100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100%SIGQ3 ?100  $ ? S#)();##X4X)#QXX4#X4XQ<#XX4*0  Becauseofrounding,sumsofpercentagesmaynotequal100percent.TH0H0 **0  IncludesTVandRadioadvertisingexpendituresof$207,324,000and$12,492,000,respectively,for1970.BroadcastadvertisingwasbannedafterJanuary1,1971.Expenditures k fordirectmail,endorsements,testimonials,andaudiovisualareincludedinthe"AllOthers"categorytoavoiddisclosureofindividualcompanydata.#X4X`<#QXX4  H0H0 #X4XQx>#QXX4*P d %d99999999RSH0H0P,4,,,,,,,,9,9,+  5+ee  5(Q#(XKX(>#(X(XK@@3#(XKX(B#(X(XKTABLE2A e DOMESTICCIGARETTEADVERTISINGANDPROMOTIONALEXPENDITURESFORYEARS19861995(DOLLARSINTHOUSANDS)*#(XKX(TB##X4XX(XKA#(XKXXX4(X(XK 9/ -"    x9       '3 ' '3 ' '3 ' '3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ?5 3 x ?#(XKX(\C#(X(XKԀ @6 m @1986@@#(XKX(E#()X(XK1986 aW*m @1986 @  @1987 @a1987 H>3m3  @1987  @ H1988 'm3 '1989 'm3 '1990 'm3 '1991 'm3 '1992 'm3 '1993 'm3 '1994 'm3 '1995 6,m3  x6#(XKX()F#(X(XK   #(XKX(^H#()X(XK    '3 ' '3 ' '3 ' '3 ' '3 ' ' 3 ' '!3 ' '"3 ' ?5#3 x ?#(XKX()H#()X(XKNewspapers  2$ #(XKX()J#()X(XK$119,629  2% $95,810 '2&3 '$105,783 '2'3 '$76,993 '2(3 '$71,174 '2)3 '$48,212 '2*3 '$35,467 '2+3 '$36,220 '2,3 '$24,143 '2-3 '$19,122 ?52.3  ?#(XKX()J#()X(XK  7/ #(XKX()M#()X(XK5.0%  70 3.7% '713 '3.2% '723 '2.1% '733 '1.8% '743 '1.0% '753 '0.7% '763 '0.6% '773 '0.5% '783 '0.4% 6,793  x6#(XKX()uM#()X(XK  r: #(XKX()kO#()X(XK  r;  'r<3 ' 'r=3 ' 'r>3 ' 'r?3 ' 'r@3 ' 'rA3 ' 'rB3 ' 'rC3 ' ?5rD3 x ?#(XKX()O#()X(XKMagazines  O E #(XKX()Q#()X(XK$340,160  O F $317,748 'O G3 '$355,055 'O H3 '$380,393 'O I3 '$328,143 'O J3 '$278,110 'O K3 '$237,061 'O L3 '$235,253 'O M3 '$251,644 'O N3 '$248,848 6,O O3  6#(XKX()R#()X(XK   P #(XKX()#T#()X(XK 14.3%   Q 12.3% ' R3 '10.8% ' S3 '10.5% ' T3 '8.2% ' U3 '6.0% ' V3 '4.5% ' W3 '3.9% ' X3 '5.2% ' Y3 '5.1% 6, Z3  x6#(XKX()T#()X(XK   *[ #(XKX()V#()X(XK   *\  ' *]3 ' ' *^3 ' ' *_3 ' ' *`3 ' ' *a3 ' ' *b3 ' ' *c3 ' ' *d3 ' ?5 *e3 x ?#(XKX()V#()X(XKOutdoor   f #(XKX()X#()X(XK$301,822   g $269,778 ' h3 '$319,293 ' i3 '$358,583 ' j3 '$375,627 ' k3 '$386,165 ' l3 '$295,657 ' m3 '$231,481 ' n3 '$240,024 ' o3 '$273,664 6, p3  6#(XKX()Y#()X(XK   Vq #(XKX()3[#()X(XK12.7%   Vr 10.5% ' Vs3 '9.7% ' Vt3 '9.9% ' Vu3 '9.4% ' Vv3 '8.3% ' Vw3 '5.7% ' Vx3 '3.8% ' Vy3 '5.0% ' Vz3 '5.6% 6, V{3  x6#(XKX()[#()X(XK  [ | #(XKX()]#()X(XK  [ }  '[ ~3 ' '[ 3 ' '[ 3 ' '[ 3 ' '[ 3 ' '[ 3 ' '[ 3 ' '[ 3 ' ?5[ 3 x ?#(XKX()]#()X(XKTransit   n #(XKX()_#()X(XK$34,725   n $35,822 ' n3 '$44,379 ' n3 '$52,294 ' n3 '$60,249 ' n3 '$60,163 ' n3 '$53,293 ' n3 '$39,117 ' n3 '$29,323 ' n3 '$22,543 ?5 n3  ?#(XKX() `#()X(XK  s   #(XKX()=b#()X(XK1.5%  s   1.4% 's  3 '1.4% 's  3 '1.4% 's  3 '1.5% 's  3 '1.3% 's  3 '1.0% 's  3 '0.6% 's  3 '0.6% 's  3 '0.5% 6,s  3  x6#(XKX()b#()X(XK    #(XKX()d#()X(XK     ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ?5 3 x ?#(XKX()d#()X(XKPoint_ԄofSale_  &  #(XKX()f#()X(XK$135,541  &  $153,494 '& 3 '$222,289 '& 3 '$241,809 '& 3 '$303,855 '& 3 '$344,580 '& 3 '$366,036 '& 3 '$400,943 '& 3 '$342,650 '& 3 '$259,035 ?5& 3  ?#(XKX()Ng#()X(XK  +  #(XKX()ui#()X(XK5.7%  +  5.9% '+ 3 '6.8% '+ 3 '6.7% '+ 3 '7.6% '+ 3 '7.4% '+ 3 '7.0% '+ 3 '6.6% '+ 3 '7.1% '+ 3 '5.3% 6,+ 3  x6#(XKX()i#()X(XK  f  #(XKX()k#()X(XK  f   'f 3 ' 'f 3 ' 'f 3 ' 'f 3 ' 'f 3 ' 'f 3 ' 'f 3 ' 'f 3 ' ?5f 3 x ?#(XKX()"l#()X(XKPromotionalAllowances  C  #(XKX()m#()X(XK$630,036  C  $702,430 'C 3 '$879,703 'C 3 '$999,843 'C 3 '$1,021,427 'C 3 '$1,156,280 'C 3 '$1,514,026 'C 3 '$1,557,635 'C 3 '$1,678,917 'C 3 '$1,865,657 ?5C 3  ?#(XKX()on#()X(XK  ~  #(XKX()p#()X(XK26.4%  ~  27.2% '~ 3 '26.9% '~ 3 '27.6% '~ 3 '25.6% '~ 3 '24.9% '~ 3 '28.9% '~ 3 '25.8% '~ 3 '34.7% '~ 3 '38.1% 6,~ 3  x6#(XKX()q#()X(XK    #(XKX()s#()X(XK     ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ?5 3 x ?#(XKX()Ys#()X(XKSamplingDistribution    #(XKX()0u#()X(XK$98,866    $55,020 ' 3 '$74,511 ' 3 '$57,771 ' 3 '$100,893 ' 3 '$56,970 ' 3 '$49,315 ' 3 '$40,202 ' 3 '$6,974 ' 3 '$13,836 ?5 3  ?#(XKX()u#()X(XK  6