Day 14 (Nov. 16) (Thurs.)
Official Transcript (Corrected)
FTC'S Consumer Protection Role
in the Emerging High-Tech, Global Marketplace
9:00 a.m. - 9:15 a.m.
Welcome and Opening Statements
9:15 a.m. - 12:00 noon
Panel 1: The Changing Marketplace: An Historical Perspective
- The Changing Face of Marketing
David Bell, Chairman, Bozell, Inc.
- Evolution of Payment Systems
Robert Pollen, President, AutoScribe
- The Year 2000: Technologies and the Consumer
Arthur White, Vice Chairman, Yanelovich Partners, Inc.
- Consumer Protection Issues in the High-Tech, Global Marketplace
Charles Burson, Attorney General of Tennessee
Kathryn Brown, Associate Administrator, National Telecommunications and Information Administration, Department of Commerce
Gene Kimmelman, Co-Director, Consumers Union (Washington Office)
1:30 p.m.- 3:30 p.m.
Panel 2: The Changing Role of Television in Marketing
- The Evolution of Television Adverstising
Michael Moore, D'Arcy, Masius, Benton & Bowles
- Consumer Protection Issues for Television Advertising & the FTC
Mark Sibergeld, Co-Director, Consumers Union (Washington Office)
Barry Cutler, McCutchen, Doyle, Brown & Enersen
- Self-Regulation and the Future of Television Advertising
Debra Goldstein, Director, National Advertising Division, Council of Better Business Bureaus
Herbert Rotfeld, Professor, Auburn University College of Business
Robert Alter, Vice-Chairman, Cable Television Advertising Bureau
3:45 p.m. - 5:30 p.m.
Round Table Discussion
Harvey Dzodin, Vice President, Commercial Standards, Capital Cities/ABC
Helene D. Jaffe, Chair, Consumer Protection Committee, ABA Antitrust Section; Weil, Gotshal & Manges
Mary Ponder, Senior Projects Director, Consumer Federation of America
William Wilkie, Professor of Marketing, University of Notre Dame
Please send comments to: firstname.lastname@example.org
Rev. Tuesday, June 4, 1996