Day 14 (Nov. 16) (Thurs.)

Official Transcript (Corrected)

FTC'S Consumer Protection Role
in the Emerging High-Tech, Global Marketplace

9:00 a.m. - 9:15 a.m.
Welcome and Opening Statements

9:15 a.m. - 12:00 noon
Panel 1: The Changing Marketplace: An Historical Perspective

1. The Changing Face of Marketing

   David Bell, Chairman, Bozell, Inc.

2. Evolution of Payment Systems

   Robert Pollen, President, AutoScribe

3. The Year 2000: Technologies and the Consumer

   Arthur White, Vice Chairman, Yanelovich Partners, Inc.

4. Consumer Protection Issues in the High-Tech, Global Marketplace

   Charles Burson, Attorney General of Tennessee
   Kathryn Brown, Associate Administrator, National Telecommunications and Information Administration, Department of Commerce
   Gene Kimmelman, Co-Director, Consumers Union (Washington Office)

1:30 p.m.- 3:30 p.m.
Panel 2: The Changing Role of Television in Marketing

1. The Evolution of Television Adverstising

   Michael Moore, D'Arcy, Masius, Benton & Bowles

2. Consumer Protection Issues for Television Advertising & the FTC

   Mark Sibergeld, Co-Director, Consumers Union (Washington Office)
   Barry Cutler, McCutchen, Doyle, Brown & Enersen

3. Self-Regulation and the Future of Television Advertising

   Debra Goldstein, Director, National Advertising Division, Council of Better Business Bureaus
   Herbert Rotfeld, Professor, Auburn University College of Business
   Robert Alter, Vice-Chairman, Cable Television Advertising Bureau

3:45 p.m. - 5:30 p.m.
Round Table Discussion

Harvey Dzodin, Vice President, Commercial Standards, Capital Cities/ABC
Helene D. Jaffe, Chair, Consumer Protection Committee, ABA Antitrust Section; Weil, Gotshal & Manges
Mary Ponder, Senior Projects Director, Consumer Federation of America
William Wilkie, Professor of Marketing, University of Notre Dame

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Rev. Tuesday, June 4, 1996