FOR IMMEDIATE RELEASE:   January 10, 1991



         FTC CHARGES FLORIDA MANUFACTURER WITH ENGAGING
              IN RESALE PRICE MAINTENANCE; CONSENT
                    AGREEMENT SETTLES CHARGES


     The Federal Trade Commission has charged Kreepy Krauly,
U.S.A., Inc. ("Kreepy Krauly"), a manufacturer of automatic
swimming pool cleaning devices, with illegally entering into
written agreements with dealers to maintain resale prices.  Under
the consent agreement announced today for public comment, Kreepy
Krauly is prohibited from engaging in resale price maintenance in
the future.

     Under long-standing Supreme Court precedent, it is illegal
for a manufacturer to reach agreements with its dealers as to the
retail prices at which products are sold.  According to a complaint
accompanying the consent agreement, Kreepy Krauly entered into
written agreements with dealers in which the dealers agreed to
maintain suggested retail prices.

     Under the order, Kreepy Krauly is prohibited from entering
into, attempting to enter into, maintaining, or attempting to
enforce agreements with dealers concerning resale price
maintenance. 

     The order also requires Kreepy Krauly to notify its officers
and sales personnel, current dealers, and its distributors, that
dealers are free to make their own determination as to the prices
at which the products are sold.

     Kreepy Krauly, U.S.A., Inc., is located in Sunrise, Florida.

     The consent agreement is scheduled to appear in the Federal
Register shortly, and will be subject to public comment for 60
days, after which the Commission will decide whether to make it
final.

     A consent agreement is for settlement purposes only and does
not constitute an admission of a law violation.  When the
Commission issues a consent order on a final basis, it carries the
force of law with respect to future actions of the respondent. 
Each violation of such an order may result in a civil penalty of
up to $10,000.

     Comments should be addressed to the Office of the Secretary,
Federal Trade Commission, 6th St. and Pennsylvania Ave., N.W.,
Washington, D.C.  20580.



     Copies of the complaint, consent agreement and analysis are
available from the FTC's Public Reference Branch, 6th &
Pennsylvania Ave., N.W., Washington, D.C.  20580;  202-326-2222; 
TTY 202-326-2506.

                             #  #  #

MEDIA CONTACT:      Sheila Smaw, Office of Public Affairs,
                    202-326-2180

STAFF CONTACT:      Karen Mills, Bureau of Competition,
                    202-326-2052

(FTC File No. 901-0089)

(KK-USA) €