For Your Information: May 24,1996
The Federal Trade Commission today announced the following action.
Consent agreements given final approval: Following a public comment period, the Commission has made final a consent agreement with the following entity. The Commission action makes the orders binding on the respondent.
- Benckiser Consumer Products, Inc., of Danbury, Connecticut, settling charges that it made false and misleading “cause-related marketing” claims for its “EarthRite” line of household cleaning products. The order prohibits Benckiser from misrepresenting that a portion of the revenue from the sale of any household cleaning product is donated to any organization. If Benckiser chooses to represent that it donates some portion of revenue to an organization, the order requires Benckiser to clearly and prominently disclose the method of determining the amount of the donation. (See March 6, 1996 news release for more detail about the consent order; Docket No. C-3659; Commission vote on May 20 was 5-0.) Staff contact is Thomas B. Carter or James R. Golder, Dallas Regional Office, 214/767-5503.
Copies of the documents referenced above are available from the FTC’s Public Reference Brand, Room 130, 6th Street and Pennsylvania Avenue, N.W., Washington, D.C. 20580: 202-326-2222; TTY for the hearing impaired 1-866-653-4261. To find out the latest news as it is announced, call the FTC NewsPhone recording at 202-326-2710. FTC news releases and other materials also are available on the Internet at the FTC’s World Wide Web site at: http://www.ftc.gov
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