The Online Advertising Law Workshop
Good morning. I'm pleased to be here to open this workshop on online advertising law by answering the question "Who Will Be Watching Your Website?" Well, one of the law enforcers likely to be watching is the Federal Trade Commission, as part of its program of generally monitoring national advertising to identify and enforce against deceptive or unfair advertising. We've been wrestling with online enforcement issues for several years now. This morning I'd like to share with you some of the more difficult issues and how at least one Commissioner views them.