Aggressive Advertising and the Law Workshop, Sponsored by Business Development Associates, Inc., Marriott Fisherman's Wharf
San Francisco, California
Good morning. I am Orson Swindle, and I currently serve as a Commissioner at the Federal Trade Commission. With me on the panel today is Bill MacLeod, a partner at the law firm of Collier, Shannon, Rill & Scott and a former Director of the FTC's Bureau of Consumer Protection. What Bill and I plan to do this morning is to make some brief opening remarks about alcohol and tobacco advertising, and then we will see and discuss some alcohol and tobacco ads that the Commission has recently challenged.