Federal Trade Commission to Launch Advertising Literacy Campaign

National Program Gives Tweens Ages 8 to 12 Skills to Recognize, Understand Advertising

Media Advisory
WHAT: Advertising is virtually everywhere. The Internet and new technologies have taken kids’ exposure to advertising to new levels. That’s why the Federal Trade Commission, the nation’s consumer protection agency, will launch Admongo, a campaign to raise advertising literacy among the nation'’s youth.
WHO: David Vladeck, Director, FTC Bureau of Consumer Protection Len Gordon, Director, FTC Northeast Region C. Lee Peeler, President and CEO, National Advertising Review Council; Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus Oscar Ramírez, Teacher, Oyster-Adams Elementary School, Washington, DC
WHEN: Wednesday, April 28, 2010, 10:30 a.m. ET
WHERE: Federal Trade Commission, Northeast Region Office Alexander Hamilton U.S. Custom House
Collector’s Office
1 Bowling Green
New York, NY 10004
The Custom House is adjacent to the Bowling Green subway station on the 4 and 5 lines.
TO CALL IN: The phone number is 877-407-8033. The lines, which are for media only, will open at 10:15 a.m. ET. No conference ID is required
VIDEO: A video will be fed at 10:30 to 11:00 a.m. Eastern; 1:30 to 2:00 p.m. Eastern, and 3:30 to 4:00 p.m. Eastern on Wednesday, April 28. It can be accessed using the following satellite coordinates:

C-band analog, Galaxy C-19, Transponder 15, Downlink Frequency 4000 V, Standard Audio 6.2/6.8

PRESS CONTACTS: Lisa Dreisch Miller
Fleishman-Hillard
202-857-2209
lisa.miller@fleishman.com

FTC Office of Public Affairs
202-326-2180