FTC Staff Extends Comment Period for Proposed Online Behavioral Advertising Principles; Commission Approves Final Consent Orders in Matters of Milliman, Inc. and Ingenix, Inc.

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Extension of public comment period: Following the FTC’s “Ehavioral Advertising” Town Hall on December 22, 2007, Commission staff released a set of proposed online behavioral advertising principles. The staff requested that all interested parties submit comments on the principles and related issues by February 22, 2008. The staff has now extended the comment period through April 11, 2008.

Comments on the proposed principles can be sent to: Office of the Secretary, Federal Trade Commission, Room H-135 (Annex N), 600 Pennsylvania Avenue, N.W., Washington, DC 20580 or BehavioralMarketingPrinciples@ftc.gov. (The staff contact is Peder Magee, Bureau of Consumer Protection, 202-326-3538; see press release dated December 20, 2007.)

Commission approval of final consent orders: Following a public comment period, the Commission has approved the issuance of a final consent order in the matter concerning Milliman, Inc., as well a letter to the commenter of record. The Commission vote approving the issuance of the final order and letter was 5-0. (FTC File No. 062-3189; the staff contact is Katherine Armstrong, Bureau of Consumer Protection, 202-326-2252; see press release dated September 17, 2007.)

Following a public comment period, the Commission has approved the issuance of a final consent order in the matter concerning Ingenix, Inc., as well a letter to the commenter of record. The Commission vote approving the issuance of the final order and letter was 5-0. (FTC File No. 062-3190; the staff contact is Katherine Armstrong, Bureau of Consumer Protection, 202-326-2252; see press release dated September 17, 2007.)

Copies of the documents mentioned in this release are available from the FTC’s Web site at http://www.ftc.gov and from the FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, DC 20580. Call toll-free: 1-877-FTC-HELP.

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