The Information Marketplace: Merging and Exchanging Consumer Data

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Conference Description

The FTC hosted a public workshop that explored how businesses merge and exchange detailed consumer information and how such information is used commercially. The FTC explored how detailed consumer profiles -- i.e., compilations of identifying information, preference information, purchasing habits, and other information related to a particular consumer -- are created and used by entities other than third-party Internet advertising networks. In particular, the Commission considered whether and how consumer profiles are created through the merger and exchange of data between companies, regardless of whether the data at issue is collected or used online or offline, and how such profiles are used commercially. The workshop educated the Commission and the public about current business practices and emerging technologies.

Event Details

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