February 2014

My phone at your service

Anyone can setup wireless sensors to record the appearance of your mobile phone’s Wi-Fi and Bluetooth probes to track where you are and where you have been –say, where you are when you're ambling through store or mall, or when you're walking or driving down a street. Some retail stores are experimenting with this technology to track your whereabouts, so FTC held a public hearing on the topic on February 19, 2014. Consumers and retailers already engage in loyalty programs. Should mobile phone tracking be part of loyalty programs?