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Business Blog

Cracking down on contrepreneurs

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Call them con trepreneurs — marketers who use hyped-up promises to sell business opportunities to people eager to be their own boss. As part of a federal-state blitz on bogus bizopps, the FTC...
Business Blog

Trash Talking

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Some things you’d expect to find in a trash can: last night’s potato peelings, the casserole that looked so promising in the cookbook photo, and Oscar the Grouch. But if you run a business, the one...
Business Blog

Painting the town green

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The biggest decision facing a DIYer in the paint store used to be whether Dusting of Snow or Wistful Beige was right for the dining room. But nowadays more businesses are making express claims about...
Business Blog

Justin, Demi, Selena, Rihanna - and COPPA

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It's not likely we'll succumb to Bieber Fever. We're of a generation more susceptible to the Rockin' Pneumonia and the Boogie Woogie Flu. But a company that ran official fan websites for pop stars may...
Business Blog

Private eyes: Lessons from the rent-to-own webcam cases

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The charges outlined in the FTC’s lawsuits against a software business and seven rent-to-own companies are surprising — and OK, some might say a little creepy. Software on rented computers gave the...
Business Blog

"I always feel like somebody's watching me"

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Paranoid delusion from 80s R&B artist Rockwell? Not necessarily, if he had used a computer from a rent-to-own store. Because according to lawsuits filed by the FTC, many stores — including franchisees...
Business Blog

Robocall me never

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"Hey, I've never met you. So don't get clever . T hat's my number. Robocall me never." When consumers are struggling with their finances, is there anything worse than getting solicitations from debt...
Business Blog

Good night. Sleep tight. Be sure to get your ad claims right.

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No one is going to amend the nursery rhyme, but if you market products aimed at fighting bed bugs or head lice and are itching to keep your promotions in line with the law, two FTC lawsuits merit your...
Business Blog

Life in the (Medi)fast lane

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If you use consumer testimonials in your ads or have clients who do, check out the FTC’s settlement with Jason Pharmaceuticals, a subsidiary of the diet company, Medifast, Inc. But to really explore...
Business Blog

Make your claims crystal clear

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Earlier this year, the FTC settled five law enforcement actions against companies making allegedly deceptive energy savings claims for their replacement windows. Now the FTC has sent letters to 14...
Business Blog

The Ab Circle Pro case: A gut check for marketers

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The FTC’s multimillion dollar settlement involving the Ab Circle Pro exercise device is great news for consumers. But what does it say to businesses? Inc.-orporate compliance. Yes, there are good...
Business Blog

Phenomenal abdominals? Not so fast, Ab Circle Pro.

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If you haven’t heard of the Ab Circle Pro, you need to spend more time in your recliner. Between the infomercial blitz, the online presence, and a retail campaign that promoted the product with a...
Business Blog

Where HireRight Solutions went wrong

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Most job seekers are familiar with the basics: Wear a clean shirt, extend a firm handshake, and don’t ask about vacations in the first 10 minutes of the interview. But these days more businesses are...
Business Blog

In praise of Toby Flenderson

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HR could use better PR. Say "human resources" and some people think of Dunder Mifflin’s joy-deficient Toby Flenderson from "The Office." But you know better and appreciate the job your HR team does to...
Business Blog

Court finds litany of violations in alcoholism "cure" case

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People who signed up with the Jacksonville-based Alcoholism Cure Corporation were promised a “scientifically proven” program that “cures alcoholism while allowing alcoholics to drink socially.” What...
Business Blog

Fineprint footnotes: Kryptonite for advertisers?

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Remember the character from the Superman comic books who was the exact opposite of the Man of Steel? He said no when he meant yes, his alter ego went by the name "Kent Clark," and was part of the In...
Business Blog

Check that check

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At the BCP Business Center, we offer tips on how to stay on the right side of the law. But we also do our best to spread the word about the latest frauds targeting businesses — and this one’s a piece...
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