Consumers have made it clear: They want to know what their apps are up to. And when it comes to apps for kids, italicize that, put it in ALL CAPS, and multiply by 10. That’s why the FTC has released a new way of letting parents know just what their kids’ apps may be doing. Savvy app developers will want to take a look, too.
Keeping Up with Kids’ Apps is a new infographic highlighting findings from the FTC staff report, Mobile Apps for Kids: Disclosures Still Not Making the Grade. For example, apps might let kids spend real money even if the app itself is free. According to the Report, of the kids’ apps in the study that allow in-app purchases, 84% are free to download. In addition, 59% collect or share personal info, but only 11% tell you that. 58% include ads, a fact only 9% reveal. 22% link to social media, but only 9% disclose that to parents.
The infographic also includes specific steps Moms and Dads can take at home, in the app store, and on their phone or tablet to make sure they’re in charge when it comes to their kids’ use of apps.
What else is new about the infographic? A picture being a thousand words and all, take a look for yourself. Government visuals have come a long way since the days of "27 8×10 color glossy pictures with circles and arrows and a paragraph on the back explaining what each one was." (Thank you, Arlo Guthrie's "Alice's Restaurant.")
Looking for more compliance resources? Read Mobile App Developers: Start with Security and Marketing Your Mobile App: Get it Right from the Start. Bookmark the Business Center's Children's Privacy page.