Advertising and Marketing

Green Guides

Green Guides

DURATION: 00:07:15

If you’re making claims about the environmental benefits of your products, you must back them up with competent and reliable scientific evidence. The FTC’s Green Guides explain how truth-in-advertising principles apply to green claims.

Complying with Do Not Call

Complying with Do Not Call

DURATION: 00:02:22

If you market your products or services by phone -- or if someone has hired you to handle their telemarketing for them -- it's a good idea to know about the Do Not Call provisions of the Telemarketing Sales Rule and how to comply.