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Plain Language Guidance

Advertising Platinum Jewelry

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The Federal Trade Commission’s (FTC’s) Jewelry Guides describe how to accurately mark and advertise the platinum content of the jewelry you market or sell. Platinum jewelry can be alloyed with other...
Plain Language Guidance

Advertising FAQ's: A Guide for Small Business

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What truth-in-advertising rules apply to advertisers? Under the Federal Trade Commission Act : Advertising must be truthful and non-deceptive; Advertisers must have evidence to back up their claims...
Policy Statements

FTC Policy Statement on Unfairness

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Appended to International Harvester Co. , 104 F.T.C. 949, 1070 (1984). See 15 U.S.C. § 45(n). The Honorable Wendell H. Ford Chairman, Consumer Subcommittee Committee on Commerce, Science, and...
Business Blog

The many facets of advertising diamonds with clarity

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Last month the FTC sent staff warning letters to eight firms advertising simulated or laboratory-created diamonds. According to the letters , the companies had promoted their products without...
Advanced Page

Jewelry Guides

Jewelry Guides: Helping Consumers Understand What They’re Buying The FTC’s Jewelry Guides are designed to help consumers get accurate information when they are shopping for gemstones and their...
Business Blog

Quoth the Maven

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In celebration of Halloween — and with apologies to Edgar Allen Poe — here’s our take on what companies can do to make sure spooky business practices don’t come back to haunt them. Once upon a...
Business Blog

Candid spamera

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Say “spam” and most business executives think of annoying messages that litter their IN box. But the CAN-SPAM Act and the FTC’s CAN-SPAM Rule cover a much broader range of commercial email. Yes, that...
Business Blog

BCP Business Center: Your Link to the Law

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Welcome to the BCP Business Center: Your Link to the Law. Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for...

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