Fastline Publications, Inc., and Mid-America Equipment Retailers Association

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In the Matter of Fastline Publications, Inc., and Mid-America Equipment Retailers Association
FTC Matter/File Number:

9710039

Docket Number:

C-3819

Enforcement Type:

Part 2 Consents

Case Summary

The FTC charged that Fastline Publications, Inc., a Kentucky publisher, and Mid-America Equipment Retailers Association, an Indiana trade association representing farm equipment dealers harmed competition when the publisher entered into agreements with the dealers to ban price advertising for new equipment in an attempt not to disclose those dealers who offered discounted prices.  According to the FTC, the agreements reduced competition among farm equipment dealers and deprived consumers of truthful and nondeceptive price information. The agreement to settle the charges prohibited Fastline and Mid-America from restricting the advertising of prices for farm equipment in the future.