Tag: Online Advertising and Marketing

Displaying 121 - 140 of 367 results.

The Federal Trade Commission hosted a workshop to examine the use of mobile payments in the marketplace and how this emerging technology impacts consumers. This event brought together consumer advocates, industry representatives, government regulators, technologists, and academics to...
Drip pricing is a pricing technique in which firms advertise only part of a product’s price and reveal other charges later as the customer goes through the buying process. The additional charges can be mandatory charges, such as hotel resort fees, or fees for optional upgrades and...
The Federal Trade Commission hosted a one-day public workshop to consider the need for new guidance concerning advertising and privacy disclosures in today's online and mobile environments. The workshop addressed online disclosure challenges, including making clear and conspicuous...
Archived Webcast - segment 1/4 Archived Webcast - segment 2/4 Archived Webcast - segment 3/4
At the Federal Trade Commission’s request, a federal judge has temporarily halted a Slovakia-based operation that allegedly tricked small businesses and non-profits into collectively paying millions of dollars to be listed in an online directory in which they had no interest in being listed and...
At the Federal Trade Commission’s request, a U.S. district court in Las Vegas, Nevada, has issued an injunction appointing a receiver and freezing the assets of a bogus prize-promotion scheme that was run by a repeat offender whom the agency first stopped from making deceptive telemarketing...
The Federal Trade Commission today released new guidance for mobile and other online advertisers that explains how to make disclosures clear and conspicuous to avoid deception.
Do you like them on the screenOf your mobile phone machine?I do not like text message spam.I do not like them, Sam I am.
To Rat Pack types, "Just in Time" was a swingin' tune Dean Martin sang in the old musical "Bells Are Ringing."  It's still relevant to ringing bells, but now it's in the context of smartphones, tablets — and one of several suggestions the FTC is making to mobile platforms, app...
Before you start marketing your app, let’s go through the TO DO list. Does it deliver on what you say it can do?  Check. Have you thought through your marketing strategy?  Check. Does it look like app stores might be interested?  Check. Ready?  Not so fast.  There’s an indispensible...

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