Tag: Endorsements

Displaying 21 - 40 of 93 results.

A consumer survey was conducted to examine the communication effects of a promotional booklet for a dietary supplement. The booklet consisted entirely of three pages of consumer testimonials, primarily from senior citizens, touting the product's efficacy for treating various diseases...
There are certain questions we ask ourselves when investigating companies’ health claims. Did they have appropriate substantiation? Did they tell the truth when they said their claims were supported by scientific studies? Did they clearly disclose that product endorsers were getting...
Appended to International Harvester Co., 104 F.T.C. 949, 1070 (1984). See 15 U.S.C. § 45(n). The Honorable Wendell H. Ford Chairman, Consumer Subcommittee Committee on Commerce, Science, and Transportation Room 130 Russell Office Building Washington, D.C. 20510 The Honorable John C. Danforth...
Appended to Thompson Medical Co., 104 F.T.C. 648, 839 (1984), aff’d, 791 F.2d 189 (D.C. Cir. 1986), cert. denied, 479 U.S. 1086 (1987).
Appended to Cliffdale Associates, Inc., 103 F.T.C. 110, 174 (1984). The Honorable John D. Dingell Chairman Committee on Energy and Commerce U.S. House of Representatives Washington, D.C. 20515 Dear Mr. Chairman: This letter responds to the Committee's inquiry regarding the Commission's...
Following a public comment period, the Federal Trade Commission has approved a final consent order settling charges that the home security company ADT LLC misrepresented that paid endorsements from safety and technology experts who appeared as guests on news programs and talk shows were...
Consumers who tuned in to programs like the Today Show, Daybreak USA, and local newscasts may have caught interviews with guests billed as “The Safety Mom,” a home security expert, or a tech expert.  Among the products they reviewed was ADT’s Pulse Home Monitoring System.  Describing...
What do dirty diapers and deceptive ads have in common?  (We’ll pause a moment so you can add your own punch line.)  Now that’s out of the way, the action against Portland-based Down to Earth Designs – consumers know them as gDiapers – is the FTC's latest effort to ensure the...
Sprinkle it on food.  Slather it on skin.  Place drops under the tongue.  Regardless of how consumers use your product, if you make weight loss claims, here’s a New Year’s resolution to consider:  Make sure you have sound science to support what you say.  That’s just one message...
If you or your clients make environmental marketing claims, don’t sleep on three actions the FTC just announced against companies that sell mattresses.  What's more, the pleadings in one case offer insights into a course of conduct advertisers should avoid in the use of seals and...

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