Tag: Advertising and Marketing

Displaying 181 - 200 of 1462 results.

Whether by click, tap, swipe, or scan, apps now offer a variety of beneficial services that can enhance consumers’ shopping experience.  These services help consumers compare prices in-store, load the latest deals, and make purchases – all from the convenience of their phone. To...
At the Federal Trade Commission’s request, a federal court has imposed a $26.9 million judgment against the operator of a phony work-at home scheme who lied about his financial assets in an effort to hide them from the FTC when he agreed to settle with the agency in 2010.
In 1995, the FTC built the Telemarketing Sales Rule from the ground up. Since then, we’ve done some remodeling – for example, including the provision to outlaw most robocalls.
Acc-cen-tuate the positive. Eliminate the negative. Latch on to the affirmative. And don't mess with Mr. In-Between.That's how the catchy Bing Crosby-Andrews Sisters number went in the 40s. When it comes to negative options now, the message for marketers is to explain things...
Following a public comment period, the Federal Trade Commission has approved a final order settling charges that American Plastic Lumber, Inc. (APL), a company that markets plastic lumber and related products, misled consumers about the environmental attributes of its products.
The Federal Trade Commission has approved a modified order with the marketers of the supersized, high-alcohol malt beverage Four Loko – Phusion Projects, LLC.
The Federal Trade Commission has completed its review of the Negative Option Rule and will keep the Rule in its current form. The “Trade Regulation Rule Concerning Use of Prenotification Negative Option Plans” requires sellers to clearly disclose the terms of any such negative option plan for the...
In the movie The Matrix, Morpheus offers Neo two capsules: “You take the blue pill and the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland, and I show you how deep the rabbit hole goes.
The Quebec-based marketers of a supposed weight-loss treatment have agreed to pay  $500,000 to settle Federal Trade Commission charges that they deceived consumers with bogus claims that their Double Shot pills would cause rapid, substantial, and permanent weight loss, without diet or exercise.
According to the Lennon-McCartney song, “She's got a ticket to ride, but she don’t care.”  According to a settlement announced by the FTC and Connecticut AG, consumers doing business with TicketNetwork through two of its top partners – Ryadd and SecureBoxOffice – were misled into...
A U.S. District Court has ordered the operators of several international tech support scams to pay more than $5.1 million, acting on Federal Trade Commission charges that they masqueraded as major computer companies, tricked consumers into believing their computers were riddled with malware and...
At the Federal Trade Commission’s request, a federal court has temporarily halted and frozen the assets of an operation that bilked nonprofits, businesses, and municipalities out of millions of dollars by deceptively sending them overpriced light bulbs and cleaning supplies that they never ordered...

Pages