Tag: Advertising and Marketing

Displaying 161 - 180 of 1450 results.

"A-B-C. Always be closing.""As you all know, first prize is a Cadillac El Dorado. Second prize is a set of steak knives. Third prize is you're fired.""These are the new leads. The Glengarry leads. To you, they're gold. But you don't get them. Why? Because they're for closers...
A federal district judge in Atlanta is expected to provide a ruling in the coming week in a Federal Trade Commission case against the marketers of three weight-loss and health-related dietary supplements. In May, the defendants were ordered to pay more than $40 million for violating a 2008 court...
At the request of the Federal Trade Commission, a federal court has halted, pending litigation, an Oklahoma City-based operation that allegedly bilked hundreds of thousands of dollars from small businesses, doctors’ offices, retirement homes, and religious schools throughout the country by...
The Federal Trade Commission today released a staff report stating that compliance by real estate advertisers with federal credit advertising laws in major newspapers in 42 cities has risen to 90 percent, up from 86 percent in early 1984, as a result of a continuing FTC effort. Since January 1983...
The final defendant charged by the Federal Trade Commission in a business opportunity scheme that he falsely claimed would enable consumers to earn a significant income by affiliate marketing with websites of well-known companies such as Prada, Sony, Louis Vuitton, and Verizon has agreed to settle.
Whether by click, tap, swipe, or scan, apps now offer a variety of beneficial services that can enhance consumers’ shopping experience.  These services help consumers compare prices in-store, load the latest deals, and make purchases – all from the convenience of their phone. To...
At the Federal Trade Commission’s request, a federal court has imposed a $26.9 million judgment against the operator of a phony work-at home scheme who lied about his financial assets in an effort to hide them from the FTC when he agreed to settle with the agency in 2010.
In 1995, the FTC built the Telemarketing Sales Rule from the ground up. Since then, we’ve done some remodeling – for example, including the provision to outlaw most robocalls.
Acc-cen-tuate the positive. Eliminate the negative. Latch on to the affirmative. And don't mess with Mr. In-Between.That's how the catchy Bing Crosby-Andrews Sisters number went in the 40s. When it comes to negative options now, the message for marketers is to explain things...
Following a public comment period, the Federal Trade Commission has approved a final order settling charges that American Plastic Lumber, Inc. (APL), a company that markets plastic lumber and related products, misled consumers about the environmental attributes of its products.
The Federal Trade Commission has approved a modified order with the marketers of the supersized, high-alcohol malt beverage Four Loko – Phusion Projects, LLC.
The Federal Trade Commission has completed its review of the Negative Option Rule and will keep the Rule in its current form. The “Trade Regulation Rule Concerning Use of Prenotification Negative Option Plans” requires sellers to clearly disclose the terms of any such negative option plan for the...
In the movie The Matrix, Morpheus offers Neo two capsules: “You take the blue pill and the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland, and I show you how deep the rabbit hole goes.

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