Tag: Advertising and Marketing

Displaying 1061 - 1080 of 1445 results.

“Sweet!  Check out Buzz.”“Nah, go to my inbox.”That was the intriguing choice facing Gmail users last year when Google launched Google Buzz, its social network. But according to a settlement announced this week by the FTC, the company violated the privacy promises it made to Gmail...
As your customers' buying habits make clear, today’s consumer marketplace knows no borders.  That’s why the FTC and officials from nine Latin American countries are meeting in Washington, D.C., this week to consider the challenges of global consumer protection.
No, not those unpleasant former colleagues, but the resurgent bane of the business traveler:  bedbugs.Bedbugs are coming out of the woodwork — followed closely by opportunists peddling iffy products aimed at on-the-go professionals.  Although bedbugs don't carry disease, their bites...
Following the ongoing discussion about behavioral advertising?  The FTC’s first online behavioral advertising case against a network advertiser offers insights into the agency's approach.
On May 2-3, 2011, the Federal Trade Commission will host a public workshop in Chicago to examine what more can be done to protect consumers from lottery, prize, and sweepstakes scams, and other scams that use money transfers through companies like MoneyGram and Western Union as the method of...
Two hot topics in the advertising arena:  affiliate marketing and consumer testimonials.  The FTC’s settlement with Legacy Learning Systems touches on both of those buzzworthy issues.
If you’ve been following recent developments about endorsements and affiliate marketing, the FTC’s settlement with Nashville-based Legacy Learning Systems and Lester Gabriel Smith — marketers of a “learn to play the guitar” DVD series – should strike a chord.
Do you work in the motor vehicle industry or follow what’s going on in that sector?  Then today’s announcement from the FTC about a series of workshops on consumer protection issues related to the sale, financing, and leasing of cars, SUVs, and light trucks is right up your alley. ...
Consumers have found their voice.  And last year they raised it more than 1.3 million times to complain about identity theft, fraud, and products that didn’t live up to the advertising hype.
The Federal Trade Commission plans to begin a study of the self-regulatory efforts of the alcoholic beverage industry.  This will serve as the basis for the FTC’s fourth major report on the effectiveness of voluntary industry guidelines for reducing advertising and marketing to underage audiences...
Break out the bubbly and raise a toast:  It's National Consumer Protection Week.  NCPW is an annual campaign sponsored by the FTC and nearly 30 other federal agencies, consumer groups, and advocacy organizations, in conjunction with state, county, and local government offices that...
When the economic climate is uncertain, people tend to evaluate their options:  Is a career move in the cards?  Can a home-based business supplement my salary?  Is now the time to be my own boss? But if there's one lesson from Operation Empty Promises — a federal-state sweep...
Especially in a tough economic climate, it’s an attractive claim.  But as demonstrated by Operation Empty Promises — a multi-agency law enforcement initiative announced today — many companies promoting online opportunities, steady employment, or home business success promise the...
As businesses know, prospective customers have gone mobile.  That’s why the FTC’s Do Not Call Registry services are now even more accessible to consumers.
It’s awards season for the entertainment industry. There’s no red carpet in front of the FTC and no one’s likely to ask “Who are you wearing?” — except to ascertain that the manufacturer complied with the Care Labeling Rule.  But consumer protection is a common theme in movies...

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