Tag: Advertising and Marketing

Displaying 1041 - 1060 of 1461 results.

You use them everyday at home and at the office, they’re within an arm’s reach of where you’re sitting — and they’re undergoing the most profound change since the days of Thomas Edison.  Any guesses? Light bulbs.
Hmm.  Escape for a few days at the beach or burn the midnight oil to meet the impending deadline for comments about the FTC’s guidance document, Dot Com Disclosures: Information About Online Advertising?  No need to make that choice now that the Commission has extended the deadline...
Yes, it’s a global marketplace, but geography still matters. Misrepresentations about where a company is based can have significant implications for buyers. That’s the message of an FTC settlement announced today against a California online retailer that allegedly deceived British...
Years ago any conversation about kids’ identities was about sewing name tags in their clothes before they left for summer camp. How times have changed.
If you work in the telecommunications field, you’ll want to follow the FTC’s pending lawsuit against Millennium Telecard. But even if telecom isn’t your line, the case illustrates a key principle of FTC advertising law: “What the headline giveth, the fine print cannot taketh away...
You run a successful business or maybe you work with some of the top companies in the country. A friend or relative is struggling to climb out of a financial hole. They ask for advice about a can’t-miss “wealth-building program.” Do them a favor and suggest they apply the brakes...
We’re still waiting for George Jetson’s promised jetpacks, but car buyers have started to see transportation options not available just a few years ago.  That’s one reason the FTC has begun a review the Alternative Fuels Rule and seeks your input about the rule’s costs, benefits, and...
Where were you in 2000?  Tooling around on your scooter listening to CDs by Destiny’s Child, ‘N Sync, and Creed?  Joining the 50 million Americans who watched the latest TV sensation “Survivor”?  Grateful the Y2K bug didn’t send us back to the Stone Age?  Reading Dot Com Disclosures...
The staff of the Federal Trade Commission is updating “Dot Com Disclosures:  Information About Online Advertising,” the guidance document that advises businesses how federal advertising law applies to advertising and sales on the Internet.  [Download “Dot Com Disclosures” here.]  The online world...
You can swim freestyle.  You can work freelance.  And there are those among us who still hold up lighters and yell “Play Free Bird.”  But for marketers, one thing you can’t do is advertise a product as free and then bill customers’ credit cards — not once and certainly not over and...
But wait!  There's more!
You’ve seen the sentence when the FTC announces that it’s thinking about putting a new rule in place or changing what’s already on the books: “Interested parties are invited to submit comments. . . .”.  The alphabet soup of the administrative process can be a bit daunting at first:...
For some businesses, virtual worlds aren’t on their radar screen.  They have their hands full with this one, thanks.  But for more and more people — including kids — online virtual worlds have become a central place for gaming and other activities.  As the FTC’s recent $3 million...
By now, you’ve had a chance to read the proposed voluntary principles published on April 28, 2011, by the Interagency Working Group on Food Marketed to Children.  Made up of representatives from the FTC, FDA, USDA, and CDC, the group issued a draft calling on the food industry...

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