Tag: Advertising and Marketing

Displaying 941 - 960 of 1462 results.

It’s helpful when advertisers can get a window into the FTC’s thinking about certain ad claims — and five recent settlements with companies that sell replacement windows offer just that.According to the FTC, the businesses made exaggerated and unsupported representations about the...
Dot Com Disclosures — the FTC’s staff publication about online advertising — was published 12 years ago. Of course, the same basic consumer protection principles apply online, in mobile marketing, and in other media, but a lot has happened since then.  In light of technological...
The Federal Trade Commission will host a day-long public workshop to consider the need for new guidance for online advertisers about making disclosures required under FTC law. The guidance will address technological advancements and marketing developments that have emerged since the FTC first...
The Federal Trade Commission today released its list of top consumer complaints received by the agency in 2011. For the 12th year in a row, identity theft complaints topped the list. Of more than 1.8 million complaints filed in 2011, 279,156 or 15 percent, were identity theft complaints. Nearly 25...
For some, a discussion of childhood and technology brings back fond memories of Easy Bake Ovens and Rock ‘Em Sock ‘Em Robots. But like their parents, these kids today (Didn’t we swear we’d never use the phrase "these kids today"?) are embracing the opportunities presented by...
When the FTC conducts an investigation to see if a company has violated the law, it’s important that the process is efficient and not unduly burdensome on those involved.  The FTC’s Rules of Practice lay out the procedures the Commission follows.
In the market for a $430 case of shower caps or some “dolphin shaped craft embellishments”? Have they got a deal for you! But for people who thought they were paying $99 up front and $19 a month for a credit card, all they got was access to the defendants’ online store, which sold...
Six online marketers have settled FTC charges stemming from their use of fake news websites to market acai berry supplements and other weight loss products. If you’re an affiliate marketer or you’re thinking about building an affiliate program into your business plan, the cases merit...

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