Tag: Advertising and Marketing

Displaying 881 - 900 of 1462 results.

As part of its ongoing efforts to stop over-hyped health claims, the Federal Trade Commission has filed deceptive advertising charges against the marketers of the Ab Circle Pro – an abdominal exercise device – who promised consumers that exercising on the device for just three minutes a day would...
As back-to-school time approaches, children may be thinking about meeting up with friends to share stories about their summer adventures.  But when it comes to personal information, parents and kids need to be careful about sharing too much.  These days the casual use of sensitive...
Whether you’re a full-pads athlete or a quarterback of the Monday morning variety, you’ve read reports about sports-related concussions.  But before marketing a product advertised to reduce the risk of those injuries, businesses should take a careful look at the FTC’s settlement with...
After two weeks of talk about track, the trending topic is tracking, including the FTC’s $22.5 million settlement with Google for violating an earlier order.  Google told users of the Safari browser it wouldn’t place tracking cookies or serve them targeted ads, but the FTC charged...
There’s been a lot of talk about breaking records these past few weeks.  But here’s one you won’t see on the sports pages:  the FTC’s $22.5 million settlement with Google, the largest civil penalty ever against a single defendant.  The penalty stems from FTC charges that Google didn’...
Last year, U.S. pet owners spent over $50 billion on their pets.  That’s a lot of puppy chow, chew toys, and rhinestone collars.  But it also reflects significant expenditures for pet health products and services, including veterinary office visits and medicines.  In fact, in 2011...
If you’ve been following the ongoing story of the FTC’s law enforcement action stemming from Neovi, Inc.'s Qchex check-writing system, the Court’s recent contempt ruling will make for interesting reading.  If those names aren’t familiar to you — and you have clients in the payments...
It’s not an easy time to be a timeshare owner.  And the last thing they need is a company making false promises that corporate buyers and renters are clamoring for their timeshares — if owners will just pony up a “registration fee” between $500 and $2,000.  According to a lawsuit...
People who signed up with the Jacksonville-based Alcoholism Cure Corporation were promised a “scientifically proven” program that “cures alcoholism while allowing alcoholics to drink socially.”  What they got was a shopping list, instructions to take handfuls of unproven supplements...
WARNING:  Don’t be fooled by companies that promise, in return for paying them a fee, that you will collect a share of a money judgment entered in a case brought by the Federal Trade Commission.  When the Commission successfully collects money that is to be returned to consumers, it...
In the spirit of yesterday’s superhero-themed post, Spiderman fans have insisted on equal time.  Lucky for us, today's congressional testimony urging reauthorization of the US SAFE WEB Act gives us just the segue we needed.
Remember the character from the Superman comic books who was the exact opposite of the Man of Steel?  He said no when he meant yes, his alter ego went by the name "Kent Clark," and was part of the Injustice League of America.  It made for fun reading, but you wouldn’t want him...
Consumer complaints about robocalls have multiplied.  New technologies make it cheaper to send pre-recorded messages and con artists have gotten trickier about obscuring the origin of their calls.  But businesses shouldn’t be tempted to take telemarketing short-cuts because the FTC...
Never underestimate the creativity of marketers attempting to separate cash-strapped consumers from their last dollar.  And never underestimate the FTC’s resolve to protect people from deception in tough economic times.  Those are just two points to take from recent FTC law...
Ask any golfer.  How you address the ball matters, but don’t underestimate the importance of the follow-through.  In law enforcement, too, follow-through can be key.  A recent development in the FTC’s action involving Neil Wardle illustrates that point.
Unless you’re playing Scrabble and use QI or ZA on a triple letter square, two-letter words usually don’t count for much.  A consumer perception study released by the FTC suggests that two common two-letter words often used in ads may not have the effect of qualifying product claims...
The Federal Trade Commission today released an FTC-commissioned study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results. The study describes what a test group of consumers...

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