Tag: Advertising and Marketing Basics

Displaying 1 - 20 of 68 results.

A company that  provides a “Made in USA” certification seal to marketers has agreed to settle Federal Trade Commission charges that it deceived consumers by allowing companies to use the seal without either independently verifying that those companies’ products were made in the United States, or...
Join the Federal Trade Commission, the offices of the Attorney General from Mississippi, North Carolina, Tennessee, Florida and Georgia, legal services attorneys and other consumer advocates, and state and federal consumer protection officials at this free event to discuss issues...
Following a public comment period, the Federal Trade Commission has approved final consent orders settling charges that Nissan North America, Inc. and advertising agency TBWA Worldwide, Inc. deceptively advertised a Nissan Frontier truck pushing a dune buggy up a steep hill, something th
A federal court has ordered the operators of a Baltimore-based immigration services scam to pay as much as $616,000 in refunds to Spanish-speaking immigrants, who were deceived into paying the defendants for immigration services that they were not qualified or authorized to provide. The order bans...
In the Matter of Goldenshores Technologies, LLC, and Erik M. Geidl FTC Matter/File Number: 132 3087 Return to Goldenshores Technologies, LLC page
Following a public comment period, the Federal Trade Commission has approved a final consent order settling charges that beauty products and cosmetics marketer L’Occitane violated the Federal Trade Commission Act with claims about the slimming properties of its Almond Beautiful Shape and Almond...
La Comisión Federal de Comercio (FTC, por su sigla en inglés) publicó su cuarto importante estudio sobre el cumplimiento de las pautas de autorregulación del sector de bebidas alcohólicas, incluidas las pautas diseñadas para tratar las preocupaciones relacionadas con el acceso de los jóvenes al...
The Federal Trade Commission released its fourth major study on alcohol industry compliance with self-regulatory guidelines, including those designed to address concerns about youth access to alcohol marketing.
The Federal Trade Commission testified before Congress today on actions it has taken to help ensure that concussion protection claims made for football helmets and other sports equipment are truthful and supported by reliable scientific evidence.
A federal court has ordered marketers of bogus diabetes remedies to pay for violating Section 5 of the FTC Act.
As part of its ongoing crackdown on misleading endorsements in advertising, the Federal Trade Commission has charged the home security company ADT LLC with misrepresenting that paid endorsements from safety and technology experts were  independent reviews.
The Federal Trade Commission is mailing refund checks totaling more than $1.8 million to 433 consumers who were victimized by a scam that promoted video rental machines as a business opportunity.
The Rule, issued in 1975, requires sellers who solicit buyers to order merchandise through the mail or by phone to have a reasonable basis to expect that the sellers can ship within the advertised time frame, or, if no time frame is specified, within 30 days. The Rule also requires...
Nissan North America, Inc., and an advertising agency that designed television ads for the mid-sized Nissan Frontier pickup truck have agreed to settle Federal Trade Commission charges of deceptive advertising for a 30-second ad showing a Frontier pushing a dune buggy up a steep hill, something...
An FTC-commissioned research study designed to investigate consumer take-away from one print advertisement and two TV advertisements for a probiotic dairy drink product called DanActive. Specifically, the study sought to assess whether the advertisements communicated to consumers,...
WHAT: The Federal Trade Commission will hold a press conference on Tuesday, January 7, 2014, at 11:00 a.m. ET, to announce an initiative against deceptive advertising of weight-loss products. WHO: Jessica Rich, Director, FTC Bureau of Consumer Protection WHEN:
An FTC-commissioned study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results. The study describes what a test group of consumers thought about ads for...

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