Tag: Advertising and Marketing Basics

Displaying 81 - 100 of 305 results.

It used to be pretty clear.  The entertainment portion of a show ended and the commercials began.  The two-column article ran on one side of the newspaper and the ad ran on the other.  Or the webpage had the content in the middle with a banner ad running across the top.  Things are...
You thought Angry Birds get peeved at those annoying green pigs?  That's nothing compared to consumers’ reaction when they found unauthorized charges “crammed” onto their cell phone bills for phony virus scans that showed up when they played Angry Birds on their Android devices.  To...
Discusses the application of the Magnuson-Moss Warranty Act to a large diesel engine
Discusses the application of the Magnuson-Moss Warranty Act to a one-year "service warranty"
Discusses the application of the Magnuson-Moss Warranty Act to consumer product warranties provided in electronic formats
The FTC announced a proposal to revise its Pay-Per-Call Rule (formerly referred to as the 900-Number Rule, 16 CFR Part 308) on October 30, 1998 to revise its Pay-Per-Call Rule. The proposal included, among other things, new provisions that would combat telephone bill cramming --...
The FTC hosted a workshop to analyze the marketing of goods and services through offers with negative option features. The workshop, which brought together consumer representatives, academics, and industry leaders, addressed the pros and cons of such offers, discuss online marketing...
The Federal Trade Commission (FTC) and the Federal Communications Commission (FCC) convened a joint public forum to address the advertising and marketing of long-distance services, including dial-around services -- often called "10-10" numbers. The forum provided an opportunity for...
The FTC, the United States Postal Inspection Service, the U.S. Attorney's Office, Southern District of New York, and the Manhattan Hispanic Chamber of Commerce hosted a forum that gathered law enforcement and community leaders, provided an opportunity to learn about the nature and...
The FTC and regional experts gathered for a "back to basics" workshop about complying with truth-in-advertising laws. Sponsored by the FTC, the Electronic Retailing Association, the Promotional Marketing Association and the Better Business Bureau of Chicago and Northern Illinois, the...
The FTC and the National Advertising Division (NAD) of the Council of Better Business Bureaus held a public workshop to explore how marketers comply with "clear and conspicuous" disclosure requirements in truth-in-advertising laws.
The FTC hosted a public workshop that gathered consumer advocates, government officials, business people, and other parties involved in the rebate process. The workshop provided an opportunity to discuss consumers' perspectives on rebates and challenges businesses face when they...
The FTC and the U.S. Department of Justice's Office for Victims of Crime hosted a workshop on strategies for effective and high-impact education and enforcement to protect Hispanic consumers from fraud. The Consumer Outreach Forum provided the opportunity to learn about the U.S....

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