Tag: Advertising and Marketing Basics

Displaying 21 - 40 of 64 results.

The FTC and regional experts gathered for a "back to basics" workshop about complying with truth-in-advertising laws. Sponsored by the FTC, the Electronic Retailing Association, the Promotional Marketing Association and the Better Business Bureau of Chicago and Northern Illinois, the...
The Federal Trade Commission staff will host a forum on March 12, 2009 to gather input for its advertising literacy initiative, which will educate and empower tweens to be better informed consumers of information. At the forum, experts on advertising and marketing to kids will...
A company that allegedly misrepresented the minutes provided by its pre-paid calling cards will be barred from making such deceptive claims under a settlement with the Federal Trade Commission.
The Federal Trade Commission will hold a day-long public workshop on June 1, 2009 in Washington, DC, to explore proposed changes to the FTC’s Business Opportunity Rule. The workshop, which is free and open to the public, will examine possible changes to the rule that were outlined in...
National Collector’s Mint Inc., which sold 9/11-related coins and collectibles, including an “exclusively authorized” commemorative honoring the 10th anniversary of the September 11, 2001 attacks, has agreed to pay $750,000 to settle Federal Trade Commission charges that it deceived consumers,...
The Federal Trade Commission today released an FTC-commissioned study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results. The study describes what a test group of consumers...

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