Advertising and Marketing Basics
FTC Obtains $2.2 Million Judgment against Supplement Marketer that Made Phony Claims for Treating and Preventing Diabetes
Type: Press ReleaseA federal court has ordered marketers of bogus diabetes remedies to pay for violating Section 5 of the FTC Act.
Type: Press ReleaseAs part of its ongoing crackdown on misleading endorsements in advertising, the Federal Trade Commission has charged the home security company ADT LLC with misrepresenting that paid endorsements from safety and technology experts were independent reviews.
Type: Press ReleaseThe Federal Trade Commission is mailing refund checks totaling more than $1.8 million to 433 consumers who were victimized by a scam that promoted video rental machines as a business opportunity.
Nissan North America, Inc., Advertising Agency TBWA Worldwide, Inc., Settle FTC Charges that Nissan Frontier Dune Buggy Rescue Ad Was Deceptive
Type: Press ReleaseNissan North America, Inc., and an advertising agency that designed television ads for the mid-sized Nissan Frontier pickup truck have agreed to settle Federal Trade Commission charges of deceptive advertising for a 30-second ad showing a Frontier pushing a dune buggy up a steep hill, something...
Type: ReportAn FTC-commissioned research study designed to investigate consumer take-away from one print advertisement and two TV advertisements for a probiotic dairy drink product called DanActive. Specifically, the study sought to assess whether the advertisements communicated to consumers,...
FTC Announces Initiative Against Deceptive Claims Made by National Marketers of Fad Weight Loss Products
Type: Press ReleaseWHAT: The Federal Trade Commission will hold a press conference on Tuesday, January 7, 2014, at 11:00 a.m. ET, to announce an initiative against deceptive advertising of weight-loss products. WHO: Jessica Rich, Director, FTC Bureau of Consumer Protection WHEN:
Effects of a Bristol Windows Advertisement with an “Up To” Savings Claim on Consumer Take-Away and Beliefs
Type: ReportAn FTC-commissioned study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results. The study describes what a test group of consumers thought about ads for...