Brian Stoller is the Senior Strategic Development Director at Third Screen Media in New York, responsible for building relationships with advertisers and publishers seeking to advertise on mobile phones. In this role, he establishes success metrics for mobile advertising campaigns and consults on data capture and creative execution. In the past year, Brian has developed the industry’s first mobile media effectiveness survey, analyzing mobile advertising campaigns and audience data for Lenovo, Shell Oil, Unilever, Bank of America, Ford and others.Prior to joining Third Screen Media, Brian was a Partner at advertising agency Ogilvy & Mather, where he spent over 10 years working with advertising clients including: IBM, Motorola, American Express, and Cisco Systems, in both the United States and Beijing, China. Brian studied Mandarin Chinese at Fu Jen University in Taiwan. He holds a B.A. from the University of Massachusetts in Sino-American Cross-Cultural Advertising.