Sucharita Mulpuru is a senior analyst on Forrester’s Consumer Markets team where she focuses primarily on eCommerce, consumer behavior and trends in the online shopping space, technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.
Prior to Forrester, Ms. Mulpuru was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention and market research efforts for the $2 billion luxury retailer’s online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company’s largest toy stores, and at the Walt Disney Company, where she developed and managed marketing plans for new business initiatives including the Disney Stores, the Disney Cruise Line and Club Disney. Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine and the Go.com network. She has authored two non-fiction books and has contributed to BusinessWeek Online. Ms. Mulpuru holds a B.A. in Economics from Harvard University and an M.B.A .from the Stanford Graduate School of Business.