Dave Morgan founded TACODA in July 2001, served as its CEO until the middle of 2006, and currently serves as its Chairman. TACODA® is the pioneer of behavioral-targeted online advertising and operates an advertising network across more than 4000 premium websites reaching more than 130 million US browsers every month. Virtually every top 50 online marketer has run campaigns with TACODA.
Prior to TACODA, Mr. Morgan founded and was the Chairman/CEO of Real Media, Inc. from 1995 to 2001, one of the predecessor companies to 24/7 Real Media. Under his leadership, the company grew from a start-up to a $54 million global marketing technology and service company with more than 500 employees in 19 countries. A lawyer by training, Mr. Morgan served as General Counsel and Director of New Media Ventures for the Pennsylvania Newspaper Association, where he helped launch more than a dozen new media businesses in the early 90’s. Mr. Morgan is a regular columnist and contributor to a number of leading industry publications. He is active in a number of industry trade groups and currently holds leadership roles with both the Interactive Advertising Bureau (IAB) and the Direct Marketing Association (DMA).