Stanford University awarded Dr. BJ Fogg the Maccoby Prize in 1998 for four years of experimental research on how computers can change attitudes and behaviors. He then founded the Stanford Persuasive Technology Lab and began teaching courses on his area of expertise. In addition to teaching and directing research on campus, Dr. Fogg leads innovation projects for Silicon Valley companies. As a psychologist he brings an unusual perspective to working on technology innovations. He holds seven patents, and he has an additional eight patents pending.
Dr. Fogg is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people. His life’s work is to create and share technology that improves the world and makes people happier. For this purpose he founded YackPack, an Internet service that helps people build stronger relationships through the power of human voice.