AGENDA FTC SPAM FORUM APRIL 30 - MAY 2, 2003

April 30, 2003
Mechanics of Spam

8:00 Registration

8:30 Introductory Remarks and Welcome, Chairman Timothy J. Muris, FTC

8:45 Introduction to Spam
Moderator: Eileen Harrington, Associate Director, Division of Marketing Practices, FTC

Panelists:
Brian Arbogast, Corporate Vice President of Identity, Mobile and Partner Services Group, Microsoft
Laura Atkins, President, SpamCon Foundation
Joe Barrett, Senior Vice President, Systems Operations, America Online, Inc.
Thomas-Carlton Cowles, Director, Empire Towers
Mark James Ferguson
Honorable Christine O. Gregoire, Attorney General, State of Washington
Clifton Royston, Systems Architect, LavaNet, Inc.
Robert Wientzen, President, Direct Marketing Association

10:00 Break

10:15 Email Address Gathering
Moderator: Eric A. Wenger, Staff Attorney, Division of Marketing Practices, FTC

Panelists:
Rob Courtney, Policy Analyst, Center for Democracy and Technology
David desJardins, Software Engineer, Google
Doug McLean, Vice President Corporate Marketing, Postini, Inc.
Matthew Steele, Senior Director, Systems Engineering, Brightmail, Inc.
Richard M. Smith, Computerbytesman.com
Gilson Terriberry, Direct Contact Marketing Group, Inc.
William Waggoner, AAW Marketing

12:00 Lunch

1:30 Falsity in Sending of Spam
Moderator: Stephen Cohen, Staff Attorney, Division of Marketing Practices, FTC

Panelists:
Bryan Bell, Senior Abuse Investigator, MCI
Chris Jay Hoofnagle, Deputy Counsel, Electronic Privacy Information Center
Margot Koschier, Manager, Anti-Spam Analysis and Prevention Team, America Online, Inc.
William Plante, Director of Worldwide Security & Brand Protection, Symantec Corporation
Scott Richter, President, Optinrealbig.com LLC
Samuel A. Simon, Chairman, Telecommunications Research & Action Center

3:00 Break

3:15 Open Relays/Open Proxies/FormMail Scripts
Moderator: Renard C. François, Staff Attorney, Division of Marketing Practices, FTC

Panelists:
Adam Brower
Dr. Bill Hancock, Vice President of Security & Chief Security Officer, Cable & Wireless
Nick Nicholas
Brad Patton, Earthlink Network Abuse
Michael Rathbun, Director of Policy Enforcement, Allegiance Telecom
Matt Sergeant, Senior Anti-Spam Technologist, MessageLabs

5:15 Day One Concludes

May 1, 2003
Costs of Spam: Costs to Marketers, Consumers, and New Technology

8:15 Remarks: Costs of Spam, Commissioner Mozelle W. Thompson, FTC

8:30 Economics of Spam
Moderator: Renard C. François, Staff Attorney, Division of Marketing Practices, FTC

Panelists:
Laura Atkins, President, SpamCon Foundation
Laura Betterly, President, Data Resource Consulting, Inc.
Al DiGuido, CEO, Bigfoot Interactive
Chris Lewis, Security Architect, NortelNetworks
Dale W. Malik, Director, BellSouth Internet Group
Lisa Pollock Mann, Senior Director of Messaging, Yahoo!, Inc.
Carl Shivers, Systems Administrator, Aristotle, Inc.
Steve Smith, CEO, MindShare Design, Inc.

10:30 Break

10:45 Blacklists
Moderator: Brian Huseman, Staff Attorney, Division of Marketing Practices, FTC

Panelists:
Margie Arbon, Director of Operations, Mail Abuse Prevention System (MAPS)
Cindy Cohn, Legal Director, Electronic Frontier Foundation
Michael A. Grow, Arent Fox Kintner Plotkin & Kahn
Julian Haight, SpamCop
J. Trevor Hughes, Executive Director, Network Advertising Initiative Email Service Provider Coalition
Stuart P. Ingis, Piper Rudnick, LLP
Alan Murphy, Spamhaus
Scott Richter, President, Optinrealbig.com LLC

12:15 Lunch

1:45 Best Practices
Moderator: Dan Salsburg, Staff Attorney, Division of Marketing Practices, FTC

Panelists:
Jason Catlett, President and Founder, Junkbusters
Ben Isaacson, The Isaacson Group
Ted Gavin, Treasurer, SpamCon Foundation and Senior Consultant, NachmanHaysBrownstein
Rebecca Lieb, Executive Editor, internet.com’s Interactive Marketing Channel
Tim Lordan, Staff Director, Internet Education Foundation
Michael Mayor, President, NetCreations, Inc.
Anna Zornosa, CEO, Topica, Inc.

3:15 Break

3:30 Wireless Spam
Moderator: Lisa Hone, Staff Attorney, Division of Marketing Practices, FTC

Panelists:
Michael Altschul, Senior Vice President for Policy & Administration and General Counsel, Cellular Telecommunications & Internet Association
Andrea Blander, Senior Corporate Counsel, AT&T Wireless Services, Inc.
Albert Gidari, Partner, Perkins Coie LLP
Carl Gunell, President, Telemedia Development
Rodney Joffe, CenterGate Research Group, LLC
Jim Manis, Chair, Mobile Marketing Association
Jiro Murayama, Manager, NTT DoCoMo
Marc Theermann, CEO, YellowPepper, Inc.

5:15 Day Two Concludes

May 2, 2003
Potential Solutions to Spam: Legislation, Litigation, and Technology

8:15 Remarks: Potential Solutions to Spam, Commissioner Orson Swindle, FTC

8:30 Federal and State Legislation
Moderator: Eileen Harrington, Associate Director, Division of Marketing Practices, FTC

Panelists:
Jerry Cerasale, Senior Vice President, Direct Marketing Association
Ray Everett-Church, Counsel, Coalition Against Unsolicited Commercial Email
David H. Kramer, Wilson Sonsini Goodrich & Rosati
Charles Curran, Assistant General Counsel, America Online, Inc.
John R. Patrick, Chairman, Global Internet Project
Steve Richter, General Counsel, Email Marketing Association
Paula Selis, Senior Counsel, Washington State Attorney General’s Office
David E. Sorkin, Associate Professor of Law, The John Marshall Law School

10:30 Break

10:40 International Perspectives
Moderator: Hugh Stevenson, Associate Director, International Consumer Protection, FTC

Panelists:
Dr. Hyu-Bong Chung, Korea Information Security Agency
Peter Coroneos, Chief Executive, Internet Industry Association, Australia
Tom Dale, General Manager (Regulatory), National Office for the Information Economy, Australia
Peter Ferguson, Director, Policy Development, Electronic Commerce Branch, Industry Canada
Marie Georges, Commission Nationale de l’Informatique et des Libertés, France
Philippe Gérard, Legal and Regulatory Officer, DG Info Society, European Commission
Susan Grant, Vice President for Public Policy, National Consumers League
Axel Tandberg, Director of Government Affairs, Federation of European Direct Marketers
Motohiro Tsuchiya, Associate Professor and Senior Research Fellow, Center for Global Communication, International University of Japan

12:15 Lunch

1:30 Litigation Challenges
Moderator: Marc M. Groman, Staff Attorney, Division of Marketing Practices, FTC

Panelists:
Dietrich Biemiller, Law Offices of Dietrich Biemiller
Stephen Kline, Assistant Attorney General, Internet Bureau, Office of the New York State Attorney General
Jon L. Praed, Internet Law Group
Paula Selis, Senior Counsel, Washington State Attorney General’s Office
Paul F. “Pete” Wellborn III, Wellborn & Butler, LLC

3:00 Break

3:15 Technological Solutions to Spam/Structural Changes to Email
Moderator: Brian Huseman, Staff Attorney, Division of Marketing Practices, FTC

Panelists:
Steve Atkins, SamSpade.org; Word to the Wise
David Berlind, Executive Editor, ZDNet/CNET & Founder, JamSpam
Ryan Hamlin, General Manager, Microsoft Anti-Spam Technology & Strategy Group
Dr. Paul Q. Judge, Chair, Internet Research Task Force Anti-Spam Research Group
Dr. John R. Levine, author, “Internet for Dummies” & Coalition Against Unsolicited Commercial Email
Matt Sarrel, Technical Director, Internet, PC Magazine Labs
Vincent Schiavone, CEO, ePrivacy Group, Inc.
Daniel Tynan, Contributing Editor, PC World

5:15 Closing Remarks, J. Howard Beales, III, Director, Bureau of Consumer Protection, FTC

5:30 Day Three Concludes