October 18, 1999 BY ELECTRONIC MAIL Federal Trade Commission / Department of Commerce Workshop on Profiling
To Whom It May Concern: On behalf of my company, 24/7 Media, I request to participate in the November 8, 1999 FTC / Department of Commerce workshop on online profiling. I would like to participate the second session of the workshop (Session II: implications of profiling). 24/7 Media is a third-party ad network and email marketer representing over 4500 Web sites such as ATT WorldNet, Mapquest, Headhunter.Net and Goto.com to name just a few. The 24/7 Network delivers near 3 Billion ad impressions per month and reaches over 37 Million internet users. 24/7 Media’s’ Advertising clients include large corporate advertisers, direct marketers, ecommerce companies on both the national and local levels. We currently deliver ads base on location or context as requested by the advertiser. We are planning to implement a more effective ad delivery program, in the first quarter of 2000, that will use both personally identifiable information and non-personally identifiable information to deliver more appropriate promotions. As Senior Vice President of 24/7 Media, I oversee database development initiatives. As the group head for these database marketing initiatives for 24/7 Media, I support business self regulation and compliance with the privacy standards set by the DMA and Trustee. If you have any questions, please feel free to contact me at (212)
231-7133, or via email at mrowsom@247media.com Sincerely, Michael Rowsom |