"From: [Redacted]
To: HQ.DCMAIL4(MLANDESBERG)
Date: Sun, Nov 21, 1999 1:03 PM
Subject: On-line Profiling

Dear Ms. Landesberg,
If you are not the appropriate person for this email, please forgive me and forward it to the appropriate person.

I just wanted to rebut a comment made on this issue by Mr. Mark Uncapher, Vice President of ITAA. He said on-line profiling is no more than the "index file card kept by clothing store merchant about his customers."

This is an irresponsible comparison. On-line profiling is like letting that clothing store merchant go through your U.S. Mail every day to see what magazines you recieve or who your doctor is or who is sending you whatever. On-line profiling is much broader than the file cards merchants kept on their customers.

In addition, most people would not like that merchant sharing that file card with other merchants -- which is the whole purpose of on-line profiling. On-line profiling is done solely to make money. It is not to serve the customer. It is a way for a company to make money by exposing the private lives of consumers and should be prohibited.

Thank you, Ms. Landesberg, for your time and consideration.
[Redacted]"