Federal Trade Commission

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The Information Marketplace:
Merging and Exchanging Consumer Data
March 13, 2001


Agenda

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8:00 am Public Sign-in Begins
9:00 - 9:30 am Opening Remarks
9:30 -10:15 am Session 1: Merger & Exchange of Consumer Data: An Overview
Moderator:
   Mary Culnan, Slade Professor of Management and Information Technology, Bentley College
Panelists:
   Johnny Anderson, Chief Executive Officer, HotData, Inc.
Lynn Wunderman, President/Chief Executive Officer, I-Behavior, Inc.
10:15 - 10:30 am Morning Break
10:30 am - 11:45 am Session 2: Consumer Data: What is it? Where does it come from?

What kinds of consumer information do businesses purchase, sell or exchange to create profiles of consumers? What are the sources of that information?

Moderator:
   Allison Brown, Attorney, Division of Financial Practices, FTC
Panelists:
   C. Win Billingsley, Chief Privacy Officer, Naviant, Inc.
Elisabeth Brown, Senior Vice President Product Strategy, Claritas, Inc.
Paula Bruening, Staff Counsel, Center for Democracy and Technology
Michael Pashby, Executive Vice President/General Manager, Magazine Publishers of America
Ted Wham, Consultant, Database Marketing for the Internet
11:45 am - 1:00 pm Lunch
1:00 - 2:00 pm Session 3: What are the business purposes for merging and exchanging consumer data?

How do businesses use consumer profiles? What are the business models that facilitate the creation and use of these profiles?

Moderator:
   Martha Landesberg, Attorney, Division of Financial Practices, FTC
Panelists:
   Marty Abrams, Executive Director, Center for Information Policy Leadership
Johnny Anderson, Chief Executive Officer, HotData, Inc.
C. Win Billingsley, Chief Privacy Officer, Naviant, Inc.
Jerry Cerasale, Senior Vice President, Government Affairs, Direct Marketing Association
Peter Corrao, Chief Executive Officer, Cogit Corporation
Lynn Wunderman, President/Chief Executive Officer, I-Behavior, Inc.
2:00 - 3:30 pm Session 4: How do merger and exchange affect consumers and businesses?

Is there empirical evidence about the effects of merger and exchange on consumers and businesses? What do consumers know about the merger and exchange of data? What kinds of privacy protections are businesses providing?

Moderator:
   Jessica Rich, Assistant Director, Division of Financial Practices, FTC
Panelists:
   Fred Cate, Professor of Law and Harry T. Ice Faculty Fellow, Indiana University School of Law
Jason Catlett, President, Junkbusters Corporation
Jerry Cerasale, Senior Vice President, Government Affairs, Direct Marketing Association
Mary Culnan, Slade Professor of Management and Information Technology, Bentley College
Evan Hendricks, Editor/Publisher, Privacy Times
Rick Lane, Director, eCommerce and Internet Technology, U.S. Chamber of Commerce
Gregory Miller, Chief Privacy Officer and Vice President Corporate Development, MEconomy, Inc.
Brian Tretick, Principal, eRisk Solutions, Ernst & Young
3:30 - 3:45 pm Afternoon Break
3:45 - 4:45 pm Session 5: Emerging Technologies and Industry Initiatives: What does the future hold?

Are new technologies emerging that will increase the sharing of detailed consumer data? What self-regulatory initiatives are underway to address the privacy of consumer data in the merger and exchange process?

Moderator:
   Dana Rosenfeld, Assistant Director, Bureau of Consumer Protection, FTC
Panelists:
   John Kamp, Counsel, CPExchange
Lawrence Ponemon, Founding Board Member, Personalization Consortium
Becky Richards, Director of Compliance and Policy, TRUSTe
Ari Schwartz, Senior Policy Analyst, Center for Democracy and Technology
Richard Smith, Chief Technology Officer, Privacy Foundation
4:45 - 5:00 pm Closing Remarks