From: "Lee, Rockie"
To: "'tsr@ftc.gov'" tsr@ftc.gov
Date: Mon, Mar 6, 2000 2:40 PM
Subject: TELEMARKETING REVIEW COMMENT FTC FILE NO. 0994414

I propose one (1) additional rule to the telemarketing act:

Telemarketers must be identified by caller ID, and not as a mere "unidentified".

Current telephone options allow customers to purchase Caller ID. These options also allow persons to intentionally not be Identified, by showing their Identification as "private". Most Telemarketers consistently are displayed by "unidentified". Telemarketers' Identification should be mandated within this legislation. The identification of a visitor can be ascertained by a "peephole" in a door. The choice of answering by the host is thereby enhanced. Telemarketing may introduce new products and services, which can be good. A consumer chooses where they shop on the internet, and at brick & mortar. Telemarketing can result in a loss of free choice. I chose to send this message, because public comment was asked for. The Federal Trade Commission gave "permission" for me to write, before I answered. Caller ID on a telephone service is PAID for by the consumer, with a reasonable expectation to enhance decisions, granting permission to the person on the other end access to communicate. A persons right to life, liberty, and the pursuit of happiness should not be encroached upon by unidentified Telemarketers.

Rockie Lee