FTC: Consumer Privacy Comments Concerning The Coalition for Advertising Supported Information and Entertainment--P954807

April 15, 1997

CASIE
COALITION FOR ADVERTISING SUPPORTED
INFORMATION & ENTERTAINMENT

Secretary
Federal Trade Commission
Room H-159
6th and Pennsylvania Avenue, NW
Washington, DC 20580

Re: Consumer Privacy 1997 -- Comment P945487

The members of the Coalition for Advertising Supported Information and Entertainment (CASIE) have a continuing interest in the regulation of the Internet and will make available appropriate spokespersons to participate in "Session Two: Consumer Online Privacy" and "Session Three: Children’s Online Privacy." As the hearing dates come nearer, we look forward to coordinating with the Federal Trade Commission staff to identify those issues on which our comment will be of greatest value.

Session Two: CASIE has developed a set of "privacy goals" for its members. However, at this time, we are unable to provide the FTC all of the precise data and information requested in the Public Notice. We do expect that by the time of the hearings, we will be able to provide a substantial amount of anecdotal and other evidence that will useful to the Commission.

Session Three: CASIE representatives have supported and participated in the development of children’s privacy policies by: (1) the Children’s Advertising Review Unit (CARU) unit of the Better Business Bureau’s National Advertising Division, and (2) the Interactive Privacy Working Group (IPWG) of the Center for Democracy and Technology (CDT). Both groups also have asked to participate in these hearings; we will participate with them on these programs as appropriate.

We look forward to continuing our participation in the Federal Trade Commission’s policy making process on these vital national issues. Moreover, we commend the leadership and staff of the FTC for conducting full and informative hearings as it formulates public policy in this sensitive area.

Sincerely,

Harold A. Shoup
Executive Vice President,
Government Relations
American Association of
Advertising Agencies
Daniel Jaffe
Executive Vice President,
Government Relations
Association of National
Advertisers

A JOINT PROGRAM OF THE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES AND THE ASSOCIATION OF NATIONAL ADVERTISERS