 Consumer
notification of information policies is a basic
element of a direct marketer's information
practices. DMA believes that all marketers
operating online sites should make available
their information policies to consumers in a
prominent place.
To help marketers and other
organizations create their own Privacy Policy
Statements, The Direct Marketing Association has
created a section on its World Wide Web site
dedicated to the creation of privacy policy
statements. On this page, Webmasters and
administrators can complete a questionnaire
(basing their answers on their site information
policies) and create a privacy policy statement
to be posted on their own Web page. This tool has
been developed to help marketers create policies
that are consistent with The DMA's Principles for
Online Marketing.
Principles For Online Marketing.
Privacy Policy Questionnaire
Based on your company's
information policies, either fill in the blank or
select the proper response to each of the
following questions. Your privacy policy
statement can then be downloaded for final
editing and posted to your Web site.
1. Identity of the Web
site Administrators
(Fill in the blank)
|
| This
is the Web site of |
 |
Company Name |
| Our
postal address is |
 |
Address |
| |
 |
City, State, Zip |
| We can
be reached via e-mail at |
 |
e-mail |
| Or you
can reach us by telephone at |
 |
Phone |
2. Information
Collection/Usage
(choose one)
For each visitor to our Web page,
our Web server automatically recognizes...
|
|
 |
the consumer's domain name and e-mail
address (where possible) |
|
 |
only
the consumer's domain name, but not the e-mail
address (where possible) |
|
 |
no
information regarding the domain or e-mail
address |
|
 |
other  |
|
3. We collect...
(choose all that apply)
|
|
 |
only the domain name, but not the
e-mail address of visitors to our web page |
|
 |
the
domain name and e-mail address (where possible)
of visitors to our Web page |
|
 |
the
e-mail addresses of those who post messages to
our bulletin board |
|
 |
the
e-mail addresses of those who communicate with us
via e-mail |
|
 |
the
e-mail addresses of those who make postings to
our chat areas |
|
 |
aggregate
information on what pages consumers access or
visit |
|
 |
user-specific
information on what pages consumers access or
visit |
|
 |
no
information on consumers who browse our Web page. |
|
 |
other  |
|
4. The information we
collect is...
(choose all that apply)
|
|
 |
used
for internal review and is then discarded |
|
 |
used
to improve the content of our Web page |
|
 |
used
to customize the content and/or layout of our
page for each individual consumer |
|
 |
used
to notify consumers about updates to our Web site
|
|
 |
shared
with other reputable organizations to help them
contact consumers for marketing purposes |
|
 |
used
by us to contact consumers for marketing purposes
|
|
 |
not
shared with other organizations for commercial
purposes. |
|
 |
other
 |
|
5. If you do not want to
receive e-mail from us in the future, please let
us know by...
(choose all that apply)
|
|
| sending
an e-mail to us at |
 |
|
| calling
us at |
 |
|
| writing
to us at |
 |
Company Name |
|
| |
 |
Address |
|
| |
|
City, State, Zip |
|
... and telling us that you do not
want to receive e-mail from our company.
6. From time to time, we
make the e-mail addresses of those who access our
site available to other reputable organizations
whose products or services we think you might
find interesting. If you do not want us to share
your e-mail address with other companies or
organizations, please let us know by...
(choose all that apply)
|
|
| sending
an e-mail to us at |
 |
|
| calling
us at |
 |
|
| writing
to us at |
 |
Company Name |
|
| |
 |
Address |
|
| |
 |
City, State, Zip |
|
... and telling us that you do not
want us to share your e-mail address with other
companies.
7. From time to time, we
make our customer
e-mail list available to other reputable
organizations whose products or services we think
you might find interesting. If you do not want us
to share your e-mail address with other companies
or organizations, please let us know by...
(choose all that apply)
|
|
| sending
an e-mail to us at |
 |
|
| calling
us at |
 |
|
| writing
to us at |
 |
Company Name |
|
| |
 |
Address |
|
| |
 |
City, State, Zip |
|
8. If you supply us with
your postal address on-line....
(choose either option 1 or a combination
of options 2 and 3)
|
|
 |
you
will only receive the information for which you
provided us your address |
|
 |
you
may receive periodic mailings from us
with information on new products and services or
upcoming events. If you do not wish to receive
such mailings, please let us know by
(choose all that apply)
|
|
| sending
an e-mail to us at |
 |
|
| calling
us at |
 |
|
| writing
to us at |
 |
Company Name |
|
| |
 |
Address |
|
| |
 |
City, State, Zip |
|
 |
you
may receive mailings from other reputable
companies. You can, however, have your name put
on our do-not-share list by (choose all
that apply)
|
|
| sending
an e-mail to us at |
 |
|
| calling
us at |
 |
|
| writing
to us at |
 |
Company Name |
|
| |
 |
Address |
|
| |
 |
City, State, Zip |
|
Please provide us with your exact
name and address. We will be sure your name is
removed from the list we share with other
organizations.
9. Persons who supply us
with their telephone numbers on-line....
(choose all that apply)
|
|
 |
may
receive telephone contact from us with
information regarding orders they have placed
on-line. |
|
 |
may
receive telephone contact from us with
information regarding new products and services
or upcoming events. If you do not wish to receive
such telephone calls, please let us know by... |
|
| (choose
all that apply) |
|
| sending
an e-mail to us at |
 |
|
| calling
us at |
 |
|
| writing
to us at |
 |
Company Name |
|
| |
 |
Address |
|
| |
 |
City, State, Zip |
|
 |
may
receive telephone contact from other reputable
companies. You can, however, have your name put
on our do-not-share list by |
|
| sending
an e-mail to us at |
 |
|
| calling
us at |
 |
|
| writing
to us at |
 |
Company Name |
|
| |
 |
Address |
|
| |
 |
City, State, Zip |
|
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